The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

Sameh Tebourbi; Romdhane Khemakhem

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

Sameh Tebourbi * §

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Romdhane Khemakhem

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§ University of Sfax

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Sameh Tebourbi, Romdhane Khemakhem. 2021. "The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E2).

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GJMBR Volume 21 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 12, 2021
Peer Review Double Blind
Handling Editor
Accepted March 1, 2021
Published March 15, 2021

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v1.2

Issue date

June 19, 2021

Language

English

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