The Beauty of Green Branding: Way to the Future

The Beauty of Green Branding: Way to the Future

Vincent Wee Eng Kim

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Thinavan Periyayya

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GJMBR Volume 13 Issue E5

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Vincent Wee Eng Kim. 2013. \u201cThe Beauty of Green Branding: Way to the Future\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E5): .

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GJMBR Volume 13 Issue E5
Pg. 29- 36

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

beauty products Brand image green branding Malaysia perception

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Submission ReceivedDecember 15, 2012
RevisedDecember 15, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

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v1.2

Issue date

June 11, 2013

Language

English

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Vincent Wee Eng Kim, Thinavan Periyayya (PhD/Dr. count: 0)

View Count (all-time): 126

Total Views (Real + Logic): 5020

Total Downloads (simulated): 2663

Publish Date: 2013 06, Tue

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Total Views: 5020

Total Downloads: 2663

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