The Case of Bangladesh Government Banning Japanese Manga Cartoon Show Doraemon: The Antecedents of Consumersa Avoidance

The Case of Bangladesh Government Banning Japanese Manga Cartoon Show Doraemon: The Antecedents of Consumersa Avoidance

Tasmia Ekram Tushi

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1 North South University

GJMBR Volume 14 Issue E1

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The purpose of this paper is to find the antecedents of consumers’ avoidance towards the Hindi-dubbed Japanese manga cartoon TV show ‘Doraemon’ in Bangladesh. Being the 5th densely populated country in the world, Bangladesh has exposed its inhabitants towards the wide international culture of the whole world. However, the major adoption of foreign culture takes place largely in the city areas. Due to the ease of availability, lack of alternatives and mass appeal, Bangladeshi kids got enormous exposure towards this Japanese manga (animates cartoon character) cartoon show ‘Doraemon’ (Quddusi, 2012). Due to over exposure and the perceived negative impact of this show by the parents and guardians on the kids of Bangladesh, recently Bangladeshi government banned the telecast of Doraemon Cartoon Show in Bangladesh. Through in depth interviews and grounding theory, this paper came up with three major themes or antecedents for parents’ avoidance towards this particular cartoon show.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Tasmia Ekram Tushi. 2014. \u201cThe Case of Bangladesh Government Banning Japanese Manga Cartoon Show Doraemon: The Antecedents of Consumersa Avoidance\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E1): .

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GJMBR Volume 14 Issue E1
Pg. 29- 35

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

brand avoidance Consumer Behavior japanese manga cartoon

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Submission ReceivedDecember 14, 2013
RevisedDecember 14, 2013
Peer Review Double Blind
Handling Editor
Accepted December 31, 2013
Published January 15, 2014

Version of record

v1.2

Issue date

April 3, 2014

Language

English

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Total Score: 101

Country: Bangladesh

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Tasmia Ekram Tushi (PhD/Dr. count: 0)

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