The Collaborative Experience of Value Chain Architecture: A Systemic Paradigm to Building Customer Loyalty

Sunday C. Eze
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Ikechukwu F.Asiegbu
Ikechukwu F.Asiegbu §
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chikordi
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sundayeze2001
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§ Universitry of Bedfordshire

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The Collaborative Experience of Value Chain Architecture: A Systemic Paradigm to Building Customer Loyalty

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Abstract

In most industries, customer retention has replaced the aggressive and offensive customer attraction ideals of transactional marketing. Collaborative architecture within the value chain represents such shift from marketing mix approach to Relationship Marketing, which though lacks knowledge of its own but spans inter-firm alignments to reform marketing activities via debunking selfishness, superficiality and self-indulgence. Traditional marketing management theories focus on oppressive associations, relationship between customer and product, short-term or even single exchange(s), offensive marketing and/or power-based notions whereas relational interactions change conflicts to harmonic co-operation, associations, and connections, and ultimately infrequent business relationships to on-going. The economic soundness of such mutual participative architecture revolves on strategic optimization that serves the interests of stakeholders on the grounds that customer retention and customer loyalty reflect complex activity involving inputs from vendors and other independent firms and continues even by the manner the dealers handle and explain customer complaints and doubts. All the steps from design to after-sales service are mutually integrated flows aimed at reducing marketing expenses; increasing customer switching costs; and moving the customer up, in a co-ordinated manner, to viral level of customer loyalty ladder. Whether in full-fat and semi-skimmed innovations, the implication is that customer satisfaction is a value-chain and systems activity built on trust, mutuality, promise, shared values, and commitment, whereby each subsystem interacts mutually with others to maintain the wholes of customer satisfaction and profitability.

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How to Cite This Article

Sunday C. Eze, Ikechukwu F.Asiegbu, chikordi, sundayeze2001. 1970. "The Collaborative Experience of Value Chain Architecture: A Systemic Paradigm to Building Customer Loyalty". Global Journal of Management and Business Research GJMBR Volume 11 (GJMBR Volume 11 Issue 3).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-B JEL Classification L14; FOR Classification: 150503
150505
  • Submission ReceivedDecember 10, 2010
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 5, 2011
  • Published January 15, 2011
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March 12, 2011

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The Collaborative Experience of Value Chain Architecture: A Systemic Paradigm to Building Customer Loyalty

Sunday Eze
Sunday Eze Universitry of Bedfordshire
Ikechukwu F.Asiegbu
Ikechukwu F.Asiegbu <p>Universitry of Bedfordshire</p>
<p>Universitry of Bedfordshire</p>
<p>Universitry of Bedfordshire</p>
  • Submission ReceivedDecember 10, 2010
  • Peer Review Double Blind
    Handling Editor
  • Accepted January 5, 2011
  • Published January 15, 2011