The Creative Planning Strategy and the Question of Social Advertising in Nigeriaas Democracy

The Creative Planning Strategy and the Question of Social Advertising in Nigeriaas Democracy

Stanislaus Iyorza

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University of Calabar

The Creative Planning Strategy and the Question of Social Advertising in Nigeriaas Democracy

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Abstract

This paper questions the efficacy of social adverts in promoting Nigeria’s democracy and proposes creative planning as a key strategy for designing effective media messages for effective democratic principles. Social advertising pleads a course through advocacy, social mobilization or behavior change communication. The business of democracy is to get the people involved in the business of leadership. Many media messages created to inform and educate the citizenry under democratic set-ups in Nigeria have been ineffective with regards to changing behavior of the citizens towards a particular course. The creative planning strategy under consideration in this paper involves the steps in the creation of media messages with focus on variables such as discourse, dramatic logic or arguments, signs and significations and the audience. Basic questions in this paper include: Why are social adverts used as tools in promoting democratic values? Are the social adverts used in Nigeria predicated on the creative planning strategy? To what extent have the social adverts contributed to the promotion of democratic principles in Nigeria? The paper examines some advertising theories as applied to message development and questions the basis for creating or designing most media messages in promoting democratic values in Nigeria. The methodology adopted in this paper is analysis and recommendations will be based on the findings.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Stanislaus Iyorza. 2014. \u201cThe Creative Planning Strategy and the Question of Social Advertising in Nigeriaas Democracy\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 14 (GJHSS Volume 14 Issue A9): .

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GJHSS Volume 14 Issue A9
Pg. 11- 15

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

creative planning social advertising and democracy

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

November 22, 2014

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Article Matrices

Total Score: 101

Country: Nigeria

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Stanislaus Iyorza (PhD/Dr. count: 0)

View Count (all-time): 129

Total Views (Real + Logic): 4297

Total Downloads (simulated): 2108

Publish Date: 2014 11, Sat

Monthly Totals (Real + Logic):

Month 1: 44 views
Month 2: 34 views
Month 3: 52 views
Month 4: 28 views
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Month 14: 34 views
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Total Views: 4297

Total Downloads: 2108

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