The Effect of Country of Origin on Mobile Buying Behavior of Consumers: A Case from Pakistan

Sarah Murtaza

The Effect of Country of Origin on Mobile Buying Behavior of Consumers: A Case from Pakistan

Sarah Murtaza * §

Contact

§ CENTRAL CHINA NORMAL UNIVERSITY

The Effect of Country of Origin on Mobile Buying Behavior of Consumers: A Case from Pakistan

Article Fingerprint

ReserarchID

MBR6U4B9

The Effect of Country of Origin on Mobile Buying Behavior of Consumers: A Case from Pakistan Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

The study aims at investigating country of origin effects on mobile phone buying behavior of consumers. The construct of Country of origin is studied in terms of brand image and Technological innovation in order to have in-depth insights. The survey technique based on questionnaire is used to collect data from 200 mobile phone users in large cities of Pakistan. We retrieved 175 valid questionnaires; the effective rate was 89%. Then the research was used descriptive statistical analysis on the sample data. Finally, the study regards consumer behavior as dependent variable and independent variables include country of origin, product knowledge and Ethnocentrism. The correlation analysis was used to analyze the relationship between consumer behavior and country of origin, product knowledge and Ethnocentrism. The results show that Country of origin in terms of “Brand image” and “Technological innovation” has positive impact on buying behavior of Pakistani Consumers while purchasing mobile phones. The high income class of Pakistani consumers is so strongly influenced by the Country of image in terms of “technological innovation “and “brand image” but with low income Pakistani consumers are strongly influenced by ethnocentrism (buy their own country’s mobile phone).

References

9 Cites in Article

Reference Format

Zafar Ahmed,James Johnson,Chew Pei Ling,Tan Wai Fang,Ang Kah Hui (2002). Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines.
Warren Bilkey,Erik Nes (1982). Country-of-Origin Effects on Product Evaluations.
R Blackwell,Miniard,J Engel (2006). Consumer behavior, 10th edn.
Jonathan Comer,Thomas Wikle (2008). Worldwide Diffusion of the Cellular Telephone, 1995–2005.
T Dagger,M Raciti (2011). Matching consumers' country and product Image perceptions: an Australian perspective.
Alexander Josiassen,Bryan Lukas,Gregory Whitwell (2009). Country‐of‐origin contingencies.
P Kotler (1970). A comparison of Japanese and US attitudes toward foreign products.
Narissara Parkvithee,Mario Miranda (2012). The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels.
P Teo,O Mohamad,T Ramayah (2011). Testing the dimensionality of Consumer Ethnocentrism Scale (CETSCALE) among a young Malaysian consumer Market segment.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sarah Murtaza. 2016. "The Effect of Country of Origin on Mobile Buying Behavior of Consumers: A Case from Pakistan". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E3).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 16 Issue E3

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: L67

Submission ReceivedDecember 16, 2015
Peer Review Double Blind
Handling Editor
Accepted December 31, 2015
Published January 15, 2016

Version of record

v1.2

Issue date

August 30, 2016

Language

English

Order Article Reprint

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 148

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Sarah Murtaza (PhD/Dr. count: 0)

View Count (all-time): 320

Total Views (Real + Logic): 813

Total Downloads (simulated): 63

Publish Date: 2016 01, Fri

Monthly Totals (Real + Logic):

Month 1: 54 views
Month 2: 61 views
Month 3: 57 views
Month 4: 33 views
Month 5: 27 views
Month 6: 53 views
Month 7: 33 views
Month 8: 37 views
Month 9: 27 views
Month 10: 32 views
Month 11: 38 views
Month 12: 29 views
Month 13: 13 views
Month 14: 25 views
Month 15: 44 views
Month 16: 42 views
Month 17: 30 views
Month 18: 24 views
Month 19: 17 views
Month 20: 39 views
Month 21: 17 views
Month 22: 43 views
Month 23: 37 views
Month 24: 31 views
Month 25: 23 views
Month 26: 35 views
Month 27: 36 views
Month 28: 37 views
Month 29: 22 views
Month 30: 23 views
Month 31: 46 views
Month 32: 26 views
Month 33: 41 views
Month 34: 49 views
Month 35: 26 views
Month 36: 21 views
Month 37: 32 views
Month 38: 31 views
Month 39: 29 views
Month 40: 17 views
Month 41: 23 views
Month 42: 21 views
Month 43: 39 views
Month 44: 34 views
Month 45: 46 views
Month 46: 33 views
Month 47: 31 views
Month 48: 28 views
Month 49: 27 views
Month 50: 16 views
Month 51: 26 views
Month 52: 38 views
Month 53: 33 views
Month 54: 38 views
Month 55: 32 views
Month 56: 40 views
Month 57: 50 views
Month 58: 28 views
Month 59: 16 views
Month 60: 30 views
Month 61: 30 views
Month 62: 29 views
Month 63: 41 views
Month 64: 29 views
Month 65: 46 views
Month 66: 34 views
Month 67: 16 views
Month 68: 31 views
Month 69: 21 views
Month 70: 21 views
Month 71: 21 views
Month 72: 20 views
Month 73: 33 views
Month 74: 26 views
Month 75: 33 views
Month 76: 36 views
Month 77: 34 views
Month 78: 15 views
Month 79: 26 views
Month 80: 36 views
Month 81: 19 views
Month 82: 27 views
Month 83: 40 views
Month 84: 24 views
Month 85: 43 views
Month 86: 27 views
Month 87: 30 views
Month 88: 33 views
Month 89: 37 views
Month 90: 24 views
Month 91: 24 views
Month 92: 15 views
Month 93: 34 views
Month 94: 33 views
Month 95: 27 views
Month 96: 28 views
Month 97: 41 views
Month 98: 32 views
Month 99: 28 views
Month 100: 33 views
Month 101: 23 views
Month 102: 39 views
Month 103: 34 views
Month 104: 33 views
Month 105: 21 views
Month 106: 20 views
Month 107: 12 views
Month 108: 26 views
Month 109: 17 views
Month 110: 25 views
Month 111: 21 views
Month 112: 25 views
Month 113: 39 views
Month 114: 75 views
Month 115: 42 views
Month 116: 36 views
Month 117: 30 views
Month 118: 27 views
Month 119: 39 views
Month 120: 18 views
Month 121: 37 views
Month 122: 23 views
Month 123: 34 views
Month 124: 34 views
Month 125: 27 views
Month 126: 24 views
Month 127: 53 views
Month 128: 36 views
Month 129: 48 views

Total Views: 813

Total Downloads: 63

All Trends