The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing

The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing

Dr. Muhammad Zaman Sarwar

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Kashif Shafique Abbasi

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Saleem Pervaiz

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α Mohammad Ali Jinnah University

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Connecting with the Eternal Ground

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62 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

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How to Cite This Article

Dr. Muhammad Zaman Sarwar. 1970. \u201cThe Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A6): .

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GJMBR Volume 12 Issue A6
Pg. 27- 36

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Submission ReceivedJanuary 31, 2012
Peer Review Double Blind
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Accepted March 1, 2012
Published March 14, 2012

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Total Score: 108

Country: Pakistan

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Dr. Muhammad Zaman Sarwar, Kashif Shafique Abbasi, Saleem Pervaiz (PhD/Dr. count: 1)

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