The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok
The earthquake that occurred in Lombok becoming the talk of the world, as a result, some embassies issued warnings against traveling to Lombok for a while. As a result, thousands of tourists canceled flights to Lombok which caused tourist arrivals in Lombok experiencing a downward spiral and certainly very disruption to tourism activities on the island of Lombok, while the economy is heavily dependent on the tourism industry. the purpose of this study includes: (1) To determine the effect of e WOM in Social Media to Revisit intention on Lombok Island Post Earthquake. (2) To determine the effect of eWOM in Social Media on image Destination Post Earthquake in Lombok. (3) To determine the effect of Experiential traveler value to the image on Lombok Island Destination Post Earthquake. (4) To determine the effect of value to Revisit intention Experiential Post-Earthquake on the island of Lombok. (5) To determine the effect of the image to Revisit intention Destination Post Earthquake on the island of Lombok. This research uses the study of causality. The sample in this study as many as 120 people. The data in this study were collected by the method of distributing questionnaires to survey respondents who met the criteria. The data analysis technique used to test this hypothesis using the Structural Equation Model analysis. The results of the research that has been done are (1) eWOM positive effect but not significant to Revisit Intention Travelers Post Earthquake in Lombok.
