The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan

The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan

Muhammad Mubushar

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Imtiaz Haider

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Kamran Iftikhar

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1 Mohammad Ali Jinnah University, Islamabd

GJMBR Volume 13 Issue E6

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Muhammad Mubushar. 2013. \u201cThe Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E6): .

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GJMBR Volume 13 Issue E6
Pg. 21- 30

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

brand equity corporate reputation perceived advertising spending price promotion public relations

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Submission ReceivedDecember 6, 2012
RevisedDecember 6, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

July 9, 2013

Language

English

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Article Matrices

Total Score: 103

Country: Pakistan

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Muhammad Mubushar, Imtiaz Haider, Kamran Iftikhar (PhD/Dr. count: 0)

View Count (all-time): 145

Total Views (Real + Logic): 5096

Total Downloads (simulated): 2466

Publish Date: 2013 07, Tue

Monthly Totals (Real + Logic):

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Total Views: 5096

Total Downloads: 2466

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