The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan

Muhammad Mubushar

The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan

Muhammad Mubushar * §

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§ Mohammad Ali Jinnah University, Islamabd

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32 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Muhammad Mubushar. 2013. "The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E6).

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GJMBR Volume 13 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

brand equity corporate reputation perceived advertising spending price promotion public relations

Classification

GJMBR-E Classification JEL Code: P23

Submission ReceivedDecember 6, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

July 9, 2013

Language

English

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Article Matrices

Total Score: 150

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Muhammad Mubushar, Imtiaz Haider, Kamran Iftikhar (PhD/Dr. count: 0)

View Count (all-time): 343

Total Views (Real + Logic): 1862

Total Downloads (simulated): 123

Publish Date: 2013 01, Tue

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Total Views: 1.9K

Total Downloads: 123

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