The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria

The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria

Article ID

61MX3

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The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria

Ayozie Daniel Ogechukwu

Dr. Umukoro. G. Francis

Dr. Jacob. S. Oboreh

DOI

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Abstract

This chapter contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated.

The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria

Authors

Ayozie Daniel Ogechukwu

Dr. Umukoro. G. Francis

Dr. Jacob. S. Oboreh

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How to Cite

Ayozie Daniel Ogechukwu. 2013. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E6): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 13 Issue E6
Pg. 31- 56

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Submission Received December 16, 2012
Accepted January 3, 2013
Published January 15, 2013

Keywords

objectives of the study research hypotheses statement of problems the research questions

Article Matrices

Total Score: 113

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ayozie Daniel Ogechukwu, Dr. Umukoro. G. Francis, Dr. Jacob. S. Oboreh (PhD/Dr. count: 2)

View Count (all-time): 119

Total Views (Real + Logic): 4808

Total Downloads (simulated): 2488

Publish Date: 2013 07, Tue

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Total Views: 4808

Total Downloads: 2488

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