Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers’ impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.
Yue Huang. 2021. \u201cThe Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 21 (GJHSS Volume 21 Issue H5): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
The methods for personal identification and authentication are no exception.
Total Score: 82
Country: Thailand
Subject: Global Journal of Human-Social Science - H: Interdisciplinary
Authors: Yue Huang, Lu Suo (PhD/Dr. count: 0)
View Count (all-time): 130
Total Views (Real + Logic): 2008
Total Downloads (simulated): 878
Publish Date: 2021 07, Sat
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Neural Networks and Rules-based Systems used to Find Rational and
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The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers’ impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.
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