The Entrepreneurial Logic: Effectuation and Cooperation

1
Wlademir Leite Correia Filho
Wlademir Leite Correia Filho
2
Orlem Pinheiro de Lima
Orlem Pinheiro de Lima
3
Marcelo Pires Fonseca
Marcelo Pires Fonseca
4
Daniel Knebel Baggio
Daniel Knebel Baggio

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GJMBR Volume 23 Issue A11

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The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.
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Considering that entrepreneurship has been consolidated in Brazil and around the world, it is essential to understand how decisions to undertake have been made in the face of competitive evolution. This work aims to understand the entrepreneurial logic of effectuation for the development of cooperation as a strategy for adding value and competitive advantage. In this way, the present work seeks to present theories about the logic of effectuation and cooperation to relate them to the entrepreneurial action presented in the Global Entrepreneurship Monitor survey (GEM), 2022. The methodological approach of the research was qualitative, field and bibliographical; it enabled the concepts studied to be identified and analyzed. A census was conducted with entrepreneurs located in a food truck plaza in Parque das Laranjeiras neighborhood, in Manaus, Brazil. Perceived as an original gap, this absence inspired the writing of this article. To this end, we adopted a mixed-methods approach and exploratory-descriptive research. The results identified show that entrepreneurs use the effectuation logic, valuing their entrepreneurial action characteristics.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Wlademir Leite Correia Filho. 2026. \u201cThe Entrepreneurial Logic: Effectuation and Cooperation\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 23 (GJMBR Volume 23 Issue A11): .

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Alt: Academic journal cover focused on entrepreneurship, management, and innovation strategies.
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GJMBR Volume 23 Issue A11
Pg. 11- 17
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: (JEL): L26
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v1.2

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January 12, 2024

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English

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Considering that entrepreneurship has been consolidated in Brazil and around the world, it is essential to understand how decisions to undertake have been made in the face of competitive evolution. This work aims to understand the entrepreneurial logic of effectuation for the development of cooperation as a strategy for adding value and competitive advantage. In this way, the present work seeks to present theories about the logic of effectuation and cooperation to relate them to the entrepreneurial action presented in the Global Entrepreneurship Monitor survey (GEM), 2022. The methodological approach of the research was qualitative, field and bibliographical; it enabled the concepts studied to be identified and analyzed. A census was conducted with entrepreneurs located in a food truck plaza in Parque das Laranjeiras neighborhood, in Manaus, Brazil. Perceived as an original gap, this absence inspired the writing of this article. To this end, we adopted a mixed-methods approach and exploratory-descriptive research. The results identified show that entrepreneurs use the effectuation logic, valuing their entrepreneurial action characteristics.

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The Entrepreneurial Logic: Effectuation and Cooperation

Wlademir Leite Correia Filho
Wlademir Leite Correia Filho
Orlem Pinheiro de Lima
Orlem Pinheiro de Lima
Marcelo Pires Fonseca
Marcelo Pires Fonseca
Daniel Knebel Baggio
Daniel Knebel Baggio

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