The General Review on How Outsourced Marketing Improves the Productivity of a Company

Chew Min Kid

The General Review on How Outsourced Marketing Improves the Productivity of a Company

Chew Min Kid * §

Contact

§ HELP College of Arts and Technology

The General Review on How Outsourced Marketing Improves the Productivity of a Company

Article Fingerprint

ReserarchID

MBRJUHM1

The General Review on How Outsourced Marketing Improves the Productivity of a Company Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

Outsourcing is becoming a common topic now as many companies choose to outsource functions so they can improve the productivity of the company. The objective of this article primary discuss about outsourcing, particularly outsourced marketing and how it improves the productivity of a company. Outsourcing is the practice of having certain job functions done outside a company instead of having an in-house department or employee handle them. Thus, a company benefits from outsourcing by taking advantage of specific expertise, marketing in this case, without having to hire professional marketers or train inexperience ones which can be costly. Different organizations go for different kinds of outsourcing, based on the company’s weaknesses and strengths identified, but it is the usually non-core aspects of the business that are outsourced. The relationships between the outsourced company and the providers can directly affect the productivity of the company. Many companies view outsourcing as one of the ways for a large company to expand its capacity without incurring significant entry and overhead costs. Despite the common view that outsourcing is reserved only for large companies due to its huge cost, in the last 10 years outsourcing has also become affordable for small companies. At the end of the article, we will manage to have a clear vision of the potential of outsourcing, why it is a trends in the modernization of marketing operations and the benefit of using the power of outsourcing.

References

22 Cites in Article

Reference Format

1. Craig Aubuchon,Subhayu Bandyopadhyay,Sumon Bhaumik (2012). The Extent and Impact of Outsourcing: Evidence from Germany. Review, 94(4), 287-304.
2. S Berger (2014). Figure 5. Local pervasive transcription impacts origin competence and efficiency. Mortgage Banking, 74(4), 100-101.
3. Y Chang,V Gurbaxani (2012). Information technology outsourcing, knowledge transfer, and firm productivity: an empirical analysis. MIS quarterly, 36(4), 10431053.
4. L Chappell (2015). Service outsources small stuff. Automotive News, 89, 18.
5. J Chin (2007). Outwit, outplay, outsource? Pharmaceutical Representative. Outwit, outplay, outsource? Pharmaceutical Representative, 37, 32.
6. M Christopher,A Payne,D Ballantyne (2013). Rxz6UZ elwGkeVELEIac7SI3M&redir_esc=y#v=onepage& q&f=false. Rxz6UZ elwGkeVELEIac7SI3M&redir_esc=y#v=onepage& q&f=false
7. M Cichy,P Diegelman,C (2009). Insource, outsource or co-source? Today. Insource, outsource or co-source? Today, 32, 1.
8. M Dey,S Houseman,A Polivka (2012). Manufacturers' outsourcing to staffing services. Industrial & Labor Relations Review, 65(3), 533-559.
9. E Ettenberg (2005). The outsource option. Marketing, 110(16), 10.
10. D Feeny,M Lacity,L Willcocks (2012). Taking the measure of outsourcing providers. MIT Sloan management review, 46(3)
11. J Hans (2008). Outsource with source one solutions. Business People, 21(3), 18.
12. S Houseman (2007). Outsourcing, off shoring and productivity measurement in United States manufacturing. International Labour Review, 146(1-2), 6180.
13. Imran Khan (2014). Competent statistical programmer: Need of business process outsourcing industry. Perspectives in Clinical Research, 5(3), 95.
14. M Lacity,L Willcocks (2013). Key 9: Prioritize and incent innovationAn academic version of this paper was published in Lacity,M. and Willcocks,L. (2014), ‘Business Process Outsourcing and Dynamic Innovation’, Strategic Outsourcing: An International Journal, 7(1), 66–92. Sections reprinted with permission from Emerald Publishing. A shorter executive version of this paper was first published in Lacity and Willcocks, Sloan Management Review. Nine Keys to World-Class Business Process Outsourcing, 54, 63-69.
15. D Pavlů (2013). Marketing and Marketing Communication in SMEs. European Research Studies Journal, 16, 113-126.
16. J Quinn,T Doorley,P Paquette (1990). Technology in services: rethinking strategic focus. Sloan Management Review
17. J Quinn,E Strategy (2013). Strategic outsourcing: leveraging knowledge capabilities. Strategic outsourcing: leveraging knowledge capabilities, 34
18. S Welch (1012). Should you outsource production maintenance?. Industrial Maintenance & Plant Operation, 66(10)
19. Joseph Auner (2014). Arnold Schoenberg CenterArnold Schoenberg Center. Christian Meyer, Director. URL: http://www.schoenberg.at/Britten Thematic Catalog. Chris Grogan, Project Manager. URL: http://www.brittenpears.org/John Cage Unbound: A Living Archive. John Haim, Curator. The New York Public Library for the Performing Arts. URL: http://exhibitions.nypl.org/johncage/. Journal of the American Musicological Society, 67(3), 864-876.
20. K Vitasek,M Ledyard,K Manrodt (2013). Vested outsourcing: five rules that will transform outsourcing. Vested outsourcing: five rules that will transform outsourcing
21. F Zirpoli,M Becker (2012). What happens when you outsource too much? Image. What happens when you outsource too much? Image
22. D Zimmer (2014). Outsourcing strategy: local versus international contract research organizations. Bioanalysis, 6(10), 1279-1281.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Chew Min Kid. 2015. "The General Review on How Outsourced Marketing Improves the Productivity of a Company". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 15 Issue E8

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 7, 2015
Peer Review Double Blind
Handling Editor
Accepted February 28, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

September 21, 2015

Language

English

Order Article Reprint

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 149

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: Chew Min Kid, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 295

Total Views (Real + Logic): 1367

Total Downloads (simulated): 110

Publish Date: 2015 03, Sun

Monthly Totals (Real + Logic):

Month 1: 29 views
Month 2: 62 views
Month 3: 41 views
Month 4: 29 views
Month 5: 47 views
Month 6: 38 views
Month 7: 54 views
Month 8: 21 views
Month 9: 47 views
Month 10: 37 views
Month 11: 29 views
Month 12: 20 views
Month 13: 42 views
Month 14: 28 views
Month 15: 16 views
Month 16: 39 views
Month 17: 27 views
Month 18: 41 views
Month 19: 22 views
Month 20: 15 views
Month 21: 22 views
Month 22: 38 views
Month 23: 26 views
Month 24: 34 views
Month 25: 22 views
Month 26: 22 views
Month 27: 22 views
Month 28: 28 views
Month 29: 28 views
Month 30: 45 views
Month 31: 20 views
Month 32: 29 views
Month 33: 49 views
Month 34: 33 views
Month 35: 16 views
Month 36: 28 views
Month 37: 34 views
Month 38: 43 views
Month 39: 46 views
Month 40: 41 views
Month 41: 39 views
Month 42: 29 views
Month 43: 17 views
Month 44: 34 views
Month 45: 32 views
Month 46: 36 views
Month 47: 18 views
Month 48: 27 views
Month 49: 45 views
Month 50: 40 views
Month 51: 26 views
Month 52: 29 views
Month 53: 28 views
Month 54: 19 views
Month 55: 34 views
Month 56: 39 views
Month 57: 28 views
Month 58: 12 views
Month 59: 37 views
Month 60: 37 views
Month 61: 25 views
Month 62: 30 views
Month 63: 29 views
Month 64: 27 views
Month 65: 33 views
Month 66: 40 views
Month 67: 34 views
Month 68: 29 views
Month 69: 41 views
Month 70: 23 views
Month 71: 26 views
Month 72: 35 views
Month 73: 27 views
Month 74: 34 views
Month 75: 36 views
Month 76: 24 views
Month 77: 20 views
Month 78: 50 views
Month 79: 39 views
Month 80: 40 views
Month 81: 38 views
Month 82: 33 views
Month 83: 41 views
Month 84: 29 views
Month 85: 35 views
Month 86: 33 views
Month 87: 36 views
Month 88: 29 views
Month 89: 43 views
Month 90: 31 views
Month 91: 17 views
Month 92: 16 views
Month 93: 37 views
Month 94: 45 views
Month 95: 19 views
Month 96: 36 views
Month 97: 26 views
Month 98: 48 views
Month 99: 15 views
Month 100: 28 views
Month 101: 33 views
Month 102: 18 views
Month 103: 25 views
Month 104: 38 views
Month 105: 40 views
Month 106: 22 views
Month 107: 34 views
Month 108: 30 views
Month 109: 29 views
Month 110: 32 views
Month 111: 39 views
Month 112: 30 views
Month 113: 38 views
Month 114: 34 views
Month 115: 49 views
Month 116: 34 views
Month 117: 26 views
Month 118: 29 views
Month 119: 46 views
Month 120: 19 views
Month 121: 41 views
Month 122: 36 views
Month 123: 23 views
Month 124: 39 views
Month 125: 23 views
Month 126: 59 views
Month 127: 50 views
Month 128: 31 views
Month 129: 17 views
Month 130: 36 views
Month 131: 27 views
Month 132: 33 views
Month 133: 35 views
Month 134: 17 views
Month 135: 37 views
Month 136: 49 views
Month 137: 55 views
Month 138: 40 views
Month 139: 44 views

Total Views: 1.4K

Total Downloads: 110

All Trends