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The main aim of business is to fulfill the need of the human beings to create a harmony. Though this aim is debatable right since its origin. The scholars defines the goals of business in their studies differently. A numerous studies evaluated the concept of sustainable business and its social responsibility towards society and the nature. Wheeler & McKague (2002) evaluates the role of the business in development and evaluates the function and responsibility of the NGOs, development agencies and government in the same. The study also evaluates the Social-Global Economic Trends. Nelson & Prescott (2003) inspects the role of Business and its role in the Millennium development of the world society. Study attempts the questions that what are the business goals how are they relevant and how the business can achieve them. Fitzgerald KBE & Mandy Cormak (2005), Modesto & Oliveira (2006) & Terziev (2012), attempts to investigate the role of the business organizations in the society and their social responsibility towards.
Sanjeet Singh. 2016. \u201cThe Goal of Business-A Review Paper\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 15 (GJMBR Volume 15 Issue B11).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 113
Country: India
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Sanjeet Singh, Dr. Jagmeet Bawa, Dr. Gagan Deep Sharma (PhD/Dr. count: 2)
View Count (all-time): 183
Total Views (Real + Logic): 4172
Total Downloads (simulated): 2138
Publish Date: 2016 01, Mon
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This study aims to comprehensively analyse the complex interplay between
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