The Impact of Application Green Marketing Criteria on the Marketing Performance

The Impact of Application Green Marketing Criteria on the Marketing Performance

Dr. Abdullah Mohammad Al-Hersh

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Dr. Abdelmoti Suleiman Aburoub

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α Al-Balqa Applied University

The Impact of Application Green Marketing Criteria on the Marketing Performance

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Abstract

The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Dr. Abdullah Mohammad Al-Hersh. 2015. \u201cThe Impact of Application Green Marketing Criteria on the Marketing Performance\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E2): .

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GJMBR Volume 15 Issue E2
Pg. 35- 44

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification: JEL Code: M31

Submission ReceivedFebruary 5, 2015
Peer Review Double Blind
Handling Editor
Accepted March 1, 2015
Published March 15, 2015

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v1.2

Issue date

March 28, 2015

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Article Matrices

Total Score: 112

Country: Jordan

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dr. Abdullah Mohammad Al-Hersh, Dr. Abdelmoti Suleiman Aburoub (PhD/Dr. count: 2)

View Count (all-time): 129

Total Views (Real + Logic): 4209

Total Downloads (simulated): 2285

Publish Date: 2015 03, Sat

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Total Views: 4209

Total Downloads: 2285

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