The Impact of Application Green Marketing Criteria on the Marketing Performance

Dr. Abdullah Mohammad Al-Hersh
Dr. Abdullah Mohammad Al-Hersh * §
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Dr. Abdelmoti Suleiman Aburoub
Dr. Abdelmoti Suleiman Aburoub
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§ Al-Balqa Applied University-Jordan.

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The Impact of Application Green Marketing Criteria on the Marketing Performance

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Abstract

The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Al-Hersh, Dr. Aburoub. 2015. "The Impact of Application Green Marketing Criteria on the Marketing Performance". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E2).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
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Classification
GJMBR-E Classification JEL Code: M31
  • Submission ReceivedFebruary 5, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted March 1, 2015
  • Published March 15, 2015
Version of record

v1.2

Issue date
March 28, 2015

Language
English
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The Impact of Application Green Marketing Criteria on the Marketing Performance

Dr. Al-Hersh
Dr. Al-Hersh Al-Balqa Applied University-Jordan.
Dr. Aburoub
Dr. Aburoub
  • Submission ReceivedFebruary 5, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted March 1, 2015
  • Published March 15, 2015