The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

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Yong Le Wong
Yong Le Wong
1 HELP College of Arts and Technology

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GJHSS Volume 14 Issue E7

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It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Yong Le Wong. 2014. \u201cThe Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7): .

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Issue Cover
GJHSS Volume 14 Issue E7
Pg. 57- 63
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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v1.2

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December 6, 2014

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English

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It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.

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The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

Yong Le Wong
Yong Le Wong HELP College of Arts and Technology

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