Abstract
It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.
It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.
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Yong Le Wong. 2014. “. Global Journal of Human-Social Science – E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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