The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

Yong Le Wong

The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

Yong Le Wong * §

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The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

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Abstract

It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.

References

24 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Yong Wong. 2014. "The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS". Global Journal of Human-Social Science, Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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GJHSS Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Chinese Consumer Behavior culture Gender indian malay Malaysia

Classification

GJHSS-E Classification FOR Code: 349999

Submission ReceivedDecember 11, 2013
Peer Review Double Blind
Handling Editor
Accepted January 2, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 6, 2014

Language

English

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Article Matrices

Total Score: 101

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Yong Le Wong (PhD/Dr. count: 0)

View Count (all-time): 383

Total Views (Real + Logic): 2103

Total Downloads (simulated): 149

Publish Date: 2014 01, Wed

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Total Views: 2.1K

Total Downloads: 149

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