The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

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The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

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Abstract

It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Yong Le Wong. 2014. "The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS". Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords
Classification
GJHSS-E Classification FOR Code: 349999
Version of record

v1.2

Issue date
December 6, 2014

Language
English
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The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS

Yong Wong
Yong Wong HELP College of Arts and Technology