The Impact of Social Media on Consumer Behaviour

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Achyut Awasthi
Achyut Awasthi

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GJMBR Volume 20 Issue E2

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The objective of our study was to evaluate, in a population of Togolese People Living With HIV(PLWHIV), the agreement between three scores derived from the general population namely the Framingham score, the Systematic Coronary Risk Evaluation (SCORE), the evaluation of the cardiovascular risk (CVR) according to the World Health Organization.
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Consumers on social media nowadays a become very fragmented in terms of decision making, over the last few years social media has totally change the way how people shop online and how they react to different kinds of ads and promotional offers if we see the statistics on how people use the media there are more than 5,00,000 pieces of content is shared on Facebook every day, more than million search quires are made on google, and subsequently YouTube has a that many hours of video which even we cannot watch in our whole life, so social media has come a long way and how we interact with it. This in creasing use of social media has left no choice for brands, but to market themselves on these mediums, subsequently, brands now invest lots of time and money in finding out which media to invest in to create consumer brand perception and influence their buying intention.

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References

  1. C Ashley,T Tuten (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.
  2. Atila Yüksel,Yasin Bilim,Fisun Yüksel (2014). Customers’ Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentions.
  3. X Wang,C Yu,Y Wei (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework.
  4. (2017). Figure 3.7. SMEs that train their employees are more likely to engage in social media, especially the smaller ones.
  5. Ziyi Fang (2024). Greenwashing Versus Green Authenticity: How Green Social Media Influences Consumer Perceptions and Green Purchase Decisions.
  6. (null). How Social Media Marketing Consumption, Curation, Creation, And Collaboration Affecting Consumer Buying Interest.
  7. Business to business digital content marketing: marketers' perceptions of best practice Geraint Holliman.
  8. (2018). Social Media Statistics.
  9. Colin Campbell,Leyland Pitt,Michael Parent,Pierre Berthon (2011). Understanding Consumer Conversations Around Ads in a Web 2.0 World.
  10. Andreas Kaplan,Michael Haenlein (1974). Users of the world, unite! The challenges and opportunities of Social Media.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Achyut Awasthi. 2020. \u201cThe Impact of Social Media on Consumer Behaviour\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E2): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M37
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v1.2

Issue date

May 4, 2020

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English

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Consumers on social media nowadays a become very fragmented in terms of decision making, over the last few years social media has totally change the way how people shop online and how they react to different kinds of ads and promotional offers if we see the statistics on how people use the media there are more than 5,00,000 pieces of content is shared on Facebook every day, more than million search quires are made on google, and subsequently YouTube has a that many hours of video which even we cannot watch in our whole life, so social media has come a long way and how we interact with it. This in creasing use of social media has left no choice for brands, but to market themselves on these mediums, subsequently, brands now invest lots of time and money in finding out which media to invest in to create consumer brand perception and influence their buying intention.

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The Impact of Social Media on Consumer Behaviour

Achyut Awasthi
Achyut Awasthi

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