The Impact of Social Media on Consumer Behaviour

Achyut Awasthi

The Impact of Social Media on Consumer Behaviour

Achyut Awasthi *

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The Impact of Social Media on Consumer Behaviour

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Abstract

Consumers on social media nowadays a become very fragmented in terms of decision making, over the last few years social media has totally change the way how people shop online and how they react to different kinds of ads and promotional offers if we see the statistics on how people use the media there are more than 5,00,000 pieces of content is shared on Facebook every day, more than million search quires are made on google, and subsequently YouTube has a that many hours of video which even we cannot watch in our whole life, so social media has come a long way and how we interact with it. This in creasing use of social media has left no choice for brands, but to market themselves on these mediums, subsequently, brands now invest lots of time and money in finding out which media to invest in to create consumer brand perception and influence their buying intention.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Achyut Awasthi. 2020. "The Impact of Social Media on Consumer Behaviour". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E2).

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GJMBR Volume 20 Issue E2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: M37

Submission ReceivedDecember 16, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

May 4, 2020

Language

English

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