The Implementation of TQM in Higher Education Institutions in Saudi Arabia: Marketing Prospective

The Implementation of TQM in Higher Education Institutions in Saudi Arabia: Marketing Prospective

Khalid A. Almurshidee

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Qassim University

The Implementation of TQM in Higher Education Institutions in Saudi Arabia: Marketing Prospective

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Abstract

This research aimed to reveal the extent of the implementation of total quality management (TQM) in higher education institutions in Saudi Arabia in light of the perceptions of the educational and administrative leaders. A questionnaire have been developed consisting of (70) items distributed in eight areas of TQM. The research applied to a sample of 135 leaders from the educational and administrative leaders in Qassim University. The results of the research showed that the application of the principles of total quality management in higher education institutions in Saudi Arabia was medium from the standpoint of administrative leaders with the exception of the area of Academic Affairs and the field of community service where its application was high. The application of the principles of Total Quality Management was medium from the standpoint of educational leaders with the exception of the area of strategic planning.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Khalid A. Almurshidee. 2017. \u201cThe Implementation of TQM in Higher Education Institutions in Saudi Arabia: Marketing Prospective\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 17 (GJMBR Volume 17 Issue A1): .

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GJMBR Volume 17 Issue A1
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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-A Classification: JEL Code: M10

Submission ReceivedDecember 16, 2016
Peer Review Double Blind
Handling Editor
Accepted January 5, 2017
Published January 15, 2017

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v1.2

Issue date

March 7, 2017

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Article Matrices

Total Score: 121

Country: Saudi Arabia

Subject: Global Journal of Management and Business Research - A: Administration & Management

Authors: Khalid A. Almurshidee (PhD/Dr. count: 0)

View Count (all-time): 129

Total Views (Real + Logic): 3526

Total Downloads (simulated): 1704

Publish Date: 2017 03, Tue

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Total Views: 3526

Total Downloads: 1704

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