The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty

Ngaveena Davahran

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Dr. Rashad Yazdanifard

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Upper Iowa University

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Abstract

Customer service, safety quality and benchmarking are all important aspect that airports and airlines should take into account. There are several importance, drawbacks and ways to manage each of these components .It has been found that all these three components are interrelated to one another, somehow to promote better performance. This is because with benchmarking, an airport or airline will be able to improve its performance, better performance means more customers, and more customers’ means more expectation of good service and proper management of safety. All of these expectations needs to be fulfilled in order for them to feel secure and at the same time would be more willing to come back in the future.

References

32 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Ngaveena Davahran. 2014. \u201cThe Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E4): .

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GJMBR Volume 14 Issue E4
Pg. 1- 8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

airline airport bench-marking customer service safety quality

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

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v1.2

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September 3, 2014

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ngaveena Davahran, Dr. Rashad Yazdanifard, (PhD/Dr. count: 1)

View Count (all-time): 86

Total Views (Real + Logic): 4463

Total Downloads (simulated): 2374

Publish Date: 2014 09, Wed

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Total Views: 4463

Total Downloads: 2374

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