The Importance of Public Relations in Corporate Sustainability

1
Orlando Rivero
Orlando Rivero
2
John Theodore
John Theodore
1 Carlos Albizu University, USA

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GJMBR Volume 14 Issue B4

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The purpose of this article was to present the importance of using public relations to communicate the intent and application of corporate sustainability by organizations that are involved in this practice. Since there are three areas that corporate sustainability is involved with, corporate/business. The CEOs of organizations responsible for the strategic formulation and application of public relations need to have the appropriate vision in order to merge the target of public relations with the ever-changing internal and external environment of the organization. Public Relations must be embraced by organizations that follow the corporate sustainability model. From an internal/external perspective, stakeholders, employees, and the public must communicate effectively, efficiently, and on a timely basis in order to enhance their positive interaction and attain the desired goals.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Orlando Rivero. 2014. \u201cThe Importance of Public Relations in Corporate Sustainability\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 14 (GJMBR Volume 14 Issue B4): .

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GJMBR Volume 14 Issue B4
Pg. 21- 23
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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July 3, 2014

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English

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The purpose of this article was to present the importance of using public relations to communicate the intent and application of corporate sustainability by organizations that are involved in this practice. Since there are three areas that corporate sustainability is involved with, corporate/business. The CEOs of organizations responsible for the strategic formulation and application of public relations need to have the appropriate vision in order to merge the target of public relations with the ever-changing internal and external environment of the organization. Public Relations must be embraced by organizations that follow the corporate sustainability model. From an internal/external perspective, stakeholders, employees, and the public must communicate effectively, efficiently, and on a timely basis in order to enhance their positive interaction and attain the desired goals.

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The Importance of Public Relations in Corporate Sustainability

Orlando Rivero
Orlando Rivero Carlos Albizu University, USA
John Theodore
John Theodore

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