The Importance of Public Relations in Corporate Sustainability

Orlando Rivero

The Importance of Public Relations in Corporate Sustainability

Orlando Rivero * §

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§ JDT Management Consultants

The Importance of Public Relations in Corporate Sustainability

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Abstract

The purpose of this article was to present the importance of using public relations to communicate the intent and application of corporate sustainability by organizations that are involved in this practice. Since there are three areas that corporate sustainability is involved with, corporate/business. The CEOs of organizations responsible for the strategic formulation and application of public relations need to have the appropriate vision in order to merge the target of public relations with the ever-changing internal and external environment of the organization. Public Relations must be embraced by organizations that follow the corporate sustainability model. From an internal/external perspective, stakeholders, employees, and the public must communicate effectively, efficiently, and on a timely basis in order to enhance their positive interaction and attain the desired goals.

References

13 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Orlando Rivero. 2014. "The Importance of Public Relations in Corporate Sustainability". Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 14 (GJMBR Volume 14 Issue B4).

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GJMBR Volume 14 Issue B4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

ceo corporate sustainability corporation ecology external environment internal environment pub Social Responsibility sociology Sustainability

Classification

GJMBR-B Classification JEL Code: H00

Submission ReceivedDecember 11, 2013
Peer Review Double Blind
Handling Editor
Accepted January 4, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

July 3, 2014

Language

English

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Article Matrices

Total Score: 179

Country: United States

Subject: Global Journal of Management and Business Research

Authors: Orlando Rivero, John Theodore (PhD/Dr. count: 0)

View Count (all-time): 399

Total Views (Real + Logic): 1112

Total Downloads (simulated): 67

Publish Date: 2014 01, Wed

Monthly Totals (Real + Logic):

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Total Views: 1.1K

Total Downloads: 67

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