The Influence of Inbound Tour Operators (ITOs) in Positioning Kenya as an Attractive Destination for American Leisure and Travel Market

Ondabu E Kiage

The Influence of Inbound Tour Operators (ITOs) in Positioning Kenya as an Attractive Destination for American Leisure and Travel Market

Ondabu E Kiage * §

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§ Moi University

The Influence of Inbound Tour Operators (ITOs) in Positioning Kenya as an Attractive Destination for American Leisure and Travel Market

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Abstract

Kenya is a popular tourism destination in Africa with abundant tourism resources and activities. However, to the Americans who are among the world’s top spenders in outbound travel, Kenya is not a popular destination. The study explored ways that Inbound Tour Operators (ITOs) can use to position Kenya as an attractive destination for American leisure and travel market. The study targeted 40 respondents from selected ITOs based in Nairobi using questionnaire survey mainly on 5-point likert scale. Abundant wildlife, safari experience and unique accommodation were the most popular tourism products, and technology was the main source of information and trip planning (score 5). More than 50% of the tourists were accompanied by family members and would recommend Kenya to others. Insecurity, and travel time between the two countries were main constraints to American travelers to Kenya (score 5). ITOs have a vital role to make destination Kenya attractive to American travelers, and in enhancing visitor experiences at various destinations.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ondabu Kiage. 2018. "The Influence of Inbound Tour Operators (ITOs) in Positioning Kenya as an Attractive Destination for American Leisure and Travel Market". Global Journal of Management and Business Research, Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting GJMBR-F Volume 18 (GJMBR Volume 18 Issue F2).

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GJMBR Volume 18 Issue F2

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-F Classification JEL Code: L83

Submission ReceivedDecember 12, 2017
Peer Review Double Blind
Handling Editor
Accepted January 3, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

December 18, 2018

Language

English

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Article Matrices

Total Score: 148

Country: Kenya

Subject: Global Journal of Management and Business Research

Authors: Ondabu E Kiage (PhD/Dr. count: 0)

View Count (all-time): 315

Total Views (Real + Logic): 895

Total Downloads (simulated): 45

Publish Date: 2018 01, Mon

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Total Views: 895

Total Downloads: 45

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