The Influence of South Korea Drama and Country of Origin on Brand Image and Purchase Intention of South Korea Cosmetics by Female Student in University of Mataram

Baiq Mega Rinjani; Sulhaini; Baiq Handayani Rinuastuti

The Influence of South Korea Drama and Country of Origin on Brand Image and Purchase Intention of South Korea Cosmetics by Female Student in University of Mataram

Baiq Mega Rinjani * §

Contact

Sulhaini

Contact

Baiq Handayani Rinuastuti

Contact

§ University of Mataram

Article Fingerprint

ReserarchID

MBR1D904

AI TAKEAWAY

Abstract

The objectives of this research is to analyze the influence of South Korean drama and country of origin on brand image, to analyze the influence of South Korean drama and country of origin on purchase intention, to analyze the influence of brand image on purchase intention. This research is associative explanatory research. The samples in this study is UNRAM students who know about South Korean drama and South Korean cosmetics. Data collection tools is questionnaires. The data analysis tool used is SEM (Structural Equation Modeling), which is operated with PLS. The results of this study indicate that South Korean Drama has a positive and significant effect on Brand Image, Country of origin has a positive and significant effect on Brand image, South Korean Drama has a positive and significant effect on Purchase Intention.

References

10 Cites in Article

Reference Format

P Agustina (2013). Dampak Tayangan (Drama Korea) "Boys Before Flowers" Di Televisi Dalam Peruabahan Sikap Dan Perilaku Remaja (Studi Efek Media Massa pada Anak-Anak Remaja di SMPN 1 Tenggarong).
N Amellita (2010). Kebudayaan Populer Korea: Hallyu dan Perkembagannya di Indonesia.
T Herdiana,D Dan Alamsyah (2017). Country of Origin dan Brand Image: Upaya Meningkatkan Minat Beli Konsumen.
L Isabella,A Dan Dewi (2016). Hubungan Persepsi Kualitas, Persepsi Harga, Brand Image, Dan Persepsi Risiko Dengan Minat Beli Private Label.
Won-Jun Lee (2015). The Effects of the Korean Wave (Hallyu) Star and Receiver Characteristics on T.V Drama Satisfaction and Intention to Revisit.
A Meidita (2013). Dampak Negatif Industri Hallyu Ke Indonesia.
B Prawira,N Dan Yasa (2016). Pengaruh Kualitas Produk, Brand Imagedan Persepsi Harga Terhadap Minat Beli Produk Smartphone Samsung Di Kota Denpasar.
W Tuk (2011). The Korea Wave: Who are behind the success of Korean popular culture ?.
I Yuliana,Christin (2012). Pengaruh Terpaan Tayangan Drama Seri Korea Tehadap Perilaku Imitasi Pada Remaja Di Kota Bandung.
Nor Yunus,Wan Rashid (2016). The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from China.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Baiq Mega Rinjani, Sulhaini, Baiq Handayani Rinuastuti. 2020. "The Influence of South Korea Drama and Country of Origin on Brand Image and Purchase Intention of South Korea Cosmetics by Female Student in University of Mataram". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E8).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 19 Issue E8

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 12, 2018
Peer Review Double Blind
Handling Editor
Accepted January 2, 2019
Published January 15, 2019

Version of record

v1.2

Issue date

January 3, 2020

Language

English

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 150

Country: Indonesia

Subject: Global Journal of Management and Business Research

Authors: Baiq Mega Rinjani, Sulhaini, Baiq Handayani Rinuastuti (PhD/Dr. count: 0)

View Count (all-time): 293

Total Views (Real + Logic): 1138

Total Downloads (simulated): 98

Publish Date: 2019 01, Tue

Monthly Totals (Real + Logic):

Month 1: 53 views
Month 2: 32 views
Month 3: 35 views
Month 4: 39 views
Month 5: 45 views
Month 6: 24 views
Month 7: 35 views
Month 8: 21 views
Month 9: 50 views
Month 10: 55 views
Month 11: 43 views
Month 12: 40 views
Month 13: 32 views
Month 14: 21 views
Month 15: 26 views
Month 16: 28 views
Month 17: 23 views
Month 18: 30 views
Month 19: 33 views
Month 20: 44 views
Month 21: 32 views
Month 22: 24 views
Month 23: 23 views
Month 24: 25 views
Month 25: 31 views
Month 26: 37 views
Month 27: 30 views
Month 28: 29 views
Month 29: 23 views
Month 30: 33 views
Month 31: 39 views
Month 32: 32 views
Month 33: 28 views
Month 34: 22 views
Month 35: 30 views
Month 36: 25 views
Month 37: 20 views
Month 38: 43 views
Month 39: 36 views
Month 40: 33 views
Month 41: 27 views
Month 42: 18 views
Month 43: 28 views
Month 44: 36 views
Month 45: 41 views
Month 46: 34 views
Month 47: 30 views
Month 48: 39 views
Month 49: 12 views
Month 50: 30 views
Month 51: 27 views
Month 52: 16 views
Month 53: 27 views
Month 54: 49 views
Month 55: 39 views
Month 56: 33 views
Month 57: 21 views
Month 58: 42 views
Month 59: 31 views
Month 60: 30 views
Month 61: 32 views
Month 62: 30 views
Month 63: 29 views
Month 64: 30 views
Month 65: 22 views
Month 66: 26 views
Month 67: 34 views
Month 68: 32 views
Month 69: 35 views
Month 70: 23 views
Month 71: 46 views
Month 72: 11 views
Month 73: 28 views
Month 74: 36 views
Month 75: 44 views
Month 76: 40 views
Month 77: 44 views
Month 78: 34 views
Month 79: 38 views
Month 80: 31 views
Month 81: 34 views
Month 82: 40 views
Month 83: 40 views
Month 84: 30 views
Month 85: 16 views
Month 86: 21 views
Month 87: 11 views
Month 88: 16 views
Month 89: 44 views
Month 90: 39 views
Month 91: 46 views
Month 92: 55 views
Month 93: 26 views

Total Views: 1.1K

Total Downloads: 98

All Trends