Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Punyavee Visadsoontornsakul
This research investigates the cause of revenue deceleration in eTravel in Thailand, about the design of digital media. eTravel involves the purchasing activities of customers, for example in online travel service booking and online ticketing. These services are provided by businesses with an online presence, known as eTravel service providers. The quantitative research approach determines the relationship between satisfaction factors in digital media design and conversion. The reasons for failure in eTravel conversion are presented as association rules. The research results are used as inputs for developing digital media design guidelines-for example, in recommendations for website design to engage more customers and result in conversions. By applying the guidelines on digital media design, the local eTravel service provider can successfully increase eTravel revenue. In this study, eTravel increased in revenue by 42.50% on average, compared to the same month in the previous year. This confirms the applicability of the proposed guidelines.
Punyavee Visadsoontornsakul. 2018. \u201cThe Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand\u201d. Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting GJMBR-F Volume 18 (GJMBR Volume 18 Issue F2): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 81
Country: Thailand
Subject: Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting
Authors: Punyavee Visadsoontornsakul (PhD/Dr. count: 0)
View Count (all-time): 143
Total Views (Real + Logic): 2963
Total Downloads (simulated): 1472
Publish Date: 2018 12, Tue
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Neural Networks and Rules-based Systems used to Find Rational and
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This research investigates the cause of revenue deceleration in eTravel in Thailand, about the design of digital media. eTravel involves the purchasing activities of customers, for example in online travel service booking and online ticketing. These services are provided by businesses with an online presence, known as eTravel service providers. The quantitative research approach determines the relationship between satisfaction factors in digital media design and conversion. The reasons for failure in eTravel conversion are presented as association rules. The research results are used as inputs for developing digital media design guidelines-for example, in recommendations for website design to engage more customers and result in conversions. By applying the guidelines on digital media design, the local eTravel service provider can successfully increase eTravel revenue. In this study, eTravel increased in revenue by 42.50% on average, compared to the same month in the previous year. This confirms the applicability of the proposed guidelines.
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