The Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand

The Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand

Punyavee Visadsoontornsakul

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α King Mongkut's Institute of Technology Ladkrabang

The Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand

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Abstract

This research investigates the cause of revenue deceleration in eTravel in Thailand, about the design of digital media. eTravel involves the purchasing activities of customers, for example in online travel service booking and online ticketing. These services are provided by businesses with an online presence, known as eTravel service providers. The quantitative research approach determines the relationship between satisfaction factors in digital media design and conversion. The reasons for failure in eTravel conversion are presented as association rules. The research results are used as inputs for developing digital media design guidelines-for example, in recommendations for website design to engage more customers and result in conversions. By applying the guidelines on digital media design, the local eTravel service provider can successfully increase eTravel revenue. In this study, eTravel increased in revenue by 42.50% on average, compared to the same month in the previous year. This confirms the applicability of the proposed guidelines.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Punyavee Visadsoontornsakul. 2018. \u201cThe Issue on eTravel Business: The Impact of Poor Digital Media Design – A Case of Thailand\u201d. Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting GJMBR-F Volume 18 (GJMBR Volume 18 Issue F2): .

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GJMBR Volume 18 Issue F2
Pg. 17- 25

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-F Classification: JEL Code: L83

Submission ReceivedDecember 8, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

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v1.2

Issue date

December 18, 2018

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Article Matrices

Total Score: 81

Country: Thailand

Subject: Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting

Authors: Punyavee Visadsoontornsakul (PhD/Dr. count: 0)

View Count (all-time): 169

Total Views (Real + Logic): 3018

Total Downloads (simulated): 1475

Publish Date: 2018 12, Tue

Monthly Totals (Real + Logic):

Month 1: 39 views
Month 2: 22 views
Month 3: 49 views
Month 4: 64 views
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Month 87: 55 views
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Total Views: 3018

Total Downloads: 1475

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