The Overall Review of Perceived Quality Determinants: Which are the Most Significant Indicators?

Lee Zhao Jian; Rashad Yazdanifard

The Overall Review of Perceived Quality Determinants: Which are the Most Significant Indicators?

Lee Zhao Jian * §

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Rashad Yazdanifard

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§ HELP Collge of Arts and Technology

The Overall Review of Perceived Quality Determinants: Which are the Most Significant Indicators?

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Abstract

The paper seeks to discover the most significant indicators or determinants that influence the perceived quality. In this comprehensive paper, past research findings are used to support the significance of each indicator. Six indicators, including price, brand image, familiarity, package size, brand origin, and self-image congruence are examined as follows. The importance of these indicators is compared based on previous or contemporary findings. Present article contributes not only to marketers, but also customers. It allows the marketers to focus on the most significant indicators in targeting consumer perceived quality. On the other side, it raises the awareness in the consumers that they should avoid deceived by their own thoughts of perceived quality. In this paper, the objective is clearly defined. Next, the major findings are cited and some arguments are discussed. Lastly, the conclusion of the article is indicated. The conclusion reveals that brand image and familiarity are to be the most significant indicators, following by brand origin as the moderate significant indicator. The remaining three indicators, price, package size and self-image congruence are concluded as the least significant indicators of perceived quality. Finally, more future research in exploring the most significant indicators is required to carry out with addition of more indicators.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Lee Zhao Jian, Rashad Yazdanifard. 2014. "The Overall Review of Perceived Quality Determinants: Which are the Most Significant Indicators?". Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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GJHSS Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Consumers customers most significant indicators perceived quality

Classification

GJHSS-E Classification FOR Code: 149999

Submission ReceivedDecember 9, 2013
Peer Review Double Blind
Handling Editor
Accepted January 4, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 6, 2014

Language

English

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Lee Zhao Jian, Rashad Yazdanifard (PhD/Dr. count: 0)

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