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3M7B3
Advertisement frequently employs children object as model to promote certain product/service. Children explo-itation in advertisement is of course will affect the model or the audience, so that it gets positive or negative respond from the consumer. The appearance of advertisement employing children model sometimes breaks the ethical code or advertisement etiquette. This breach cannot be repressed by certain parties, thus it affects directly the children’s mental growth and development.
Pujiyanto. 2014. \u201cThe Plundering of Child Right in Advertising Ethical Code Breaking\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 14 (GJHSS Volume 14 Issue A1): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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Total Score: 101
Country: Indonesia
Subject: Global Journal of Human-Social Science - A: Arts & Humanities
Authors: Pujiyanto (PhD/Dr. count: 0)
View Count (all-time): 188
Total Views (Real + Logic): 4980
Total Downloads (simulated): 2385
Publish Date: 2014 04, Thu
Monthly Totals (Real + Logic):
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Advertisement frequently employs children object as model to promote certain product/service. Children explo-itation in advertisement is of course will affect the model or the audience, so that it gets positive or negative respond from the consumer. The appearance of advertisement employing children model sometimes breaks the ethical code or advertisement etiquette. This breach cannot be repressed by certain parties, thus it affects directly the children’s mental growth and development.
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