The Plundering of Child Right in Advertising Ethical Code Breaking

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Pujiyanto
Pujiyanto
1 Faculty of Letters of Malang State University

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Advertisement frequently employs children object as model to promote certain product/service. Children explo-itation in advertisement is of course will affect the model or the audience, so that it gets positive or negative respond from the consumer. The appearance of advertisement employing children model sometimes breaks the ethical code or advertisement etiquette. This breach cannot be repressed by certain parties, thus it affects directly the children’s mental growth and development.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Pujiyanto. 2014. \u201cThe Plundering of Child Right in Advertising Ethical Code Breaking\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 14 (GJHSS Volume 14 Issue A1): .

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Issue Cover
GJHSS Volume 14 Issue A1
Pg. 11- 17
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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v1.2

Issue date

April 17, 2014

Language

English

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Advertisement frequently employs children object as model to promote certain product/service. Children explo-itation in advertisement is of course will affect the model or the audience, so that it gets positive or negative respond from the consumer. The appearance of advertisement employing children model sometimes breaks the ethical code or advertisement etiquette. This breach cannot be repressed by certain parties, thus it affects directly the children’s mental growth and development.

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The Plundering of Child Right in Advertising Ethical Code Breaking

Pujiyanto
Pujiyanto Faculty of Letters of Malang State University

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