The Portrayal of Women in Facebook Memes

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Nowshin Jahan Etee
Nowshin Jahan Etee
1 Stamford University Bangladesh

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GJHSS Volume 20 Issue C7

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Facebook has become an integral part in this age of social media. Both the young generation and older adults nowadays use Facebook for social interaction. Facebook has become a global platform where anyone can create a Facebook account and share their ideas, thoughts, activities, and feelings. Moreover, they can share their photos and videos on Facebook. Sometimes they share photos with some written text to satire or to make fun of other people. These elements spread around the social networking sites and float from one person to another. People usually recognize them as memes. People use memes to get shared and liked by others. But sometimes these memes carry wrong perceptions and messages which can create false consciousness among the people. The notion of gender is culturally and socially constructed. Social media sites for long are reinforcing the concept of gender stereotyping through its content. These sites are invisibly controlling people’s life by transferring the stereotyped ideology. Some Facebook memes are portraying women in the way gender roles have been represented until now in social media sites. This study aims to analyze the portrayal of women on Facebook memes. In this regard, this study used purposive sampling and selected 15 Facebook memes as samples.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Nowshin Jahan Etee. 2020. \u201cThe Portrayal of Women in Facebook Memes\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 20 (GJHSS Volume 20 Issue C7): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-C Classification: FOR Code: 160899
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v1.2

Issue date

September 30, 2020

Language

English

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Facebook has become an integral part in this age of social media. Both the young generation and older adults nowadays use Facebook for social interaction. Facebook has become a global platform where anyone can create a Facebook account and share their ideas, thoughts, activities, and feelings. Moreover, they can share their photos and videos on Facebook. Sometimes they share photos with some written text to satire or to make fun of other people. These elements spread around the social networking sites and float from one person to another. People usually recognize them as memes. People use memes to get shared and liked by others. But sometimes these memes carry wrong perceptions and messages which can create false consciousness among the people. The notion of gender is culturally and socially constructed. Social media sites for long are reinforcing the concept of gender stereotyping through its content. These sites are invisibly controlling people’s life by transferring the stereotyped ideology. Some Facebook memes are portraying women in the way gender roles have been represented until now in social media sites. This study aims to analyze the portrayal of women on Facebook memes. In this regard, this study used purposive sampling and selected 15 Facebook memes as samples.

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The Portrayal of Women in Facebook Memes

Nowshin Jahan Etee
Nowshin Jahan Etee Stamford University Bangladesh

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