The Reflection of Hope in Social Media by Generation Z
This mixed-method (qualitative and quantitative) study explores perceptions, reflections, and the essence of hope among GenZers as expressed in social media. Hopefulness and hopelessness toward the future is one of the important and considerable issues in business and academia, which have been studied scientifically since the 1960s. Being hopeful is considered one of the most important motivations in one’s life because hope is the root of creativity and human development. It sets up individuals for goal achievement and helps people reach for their dreams. Technology has a significant role in GenZers’ lives, from socializing to schoolwork, entertainment to exercise, and relaxation to corporate careers. In our study, we will specifically investigate Gen Z’s responses on Twitter regarding the concept of hope. Our study will explore a deeper content analysis of a particular channel (Twitter) and decipher the themes (words, images, talent, tone) that tie into the value of HOPE or its synonyms, using a quantitative method going deep via techniques such as discourse or textual analysis where we more specifically interpret the GenZers’ posts.
