The Relationship between Church Marketing and Church Growth: Evidence from Ghana

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Dr. Gabariel Dwomoh
Dr. Gabariel Dwomoh Ph.D.
2
Sarpong Appiah
Sarpong Appiah
3
Dr. Gabriel Dwomoh
Dr. Gabriel Dwomoh
4
Mrs. Lydia Asare Kyire
Mrs. Lydia Asare Kyire
1 Universidad Empresarial De Costa Rica

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GJMBR Volume 13 Issue E10

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This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between ‘church promotion’ and church attendance growth although regression results show that among all the variables considered in the study, it is ‘Radio PR’ that plays a major role in influencing the growth of churches in Ghana. The study concludes that ‘Radio PR tool’ has been the most effective tool influencing church attendance growth in Ghana.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Dr. Gabariel Dwomoh. 2014. \u201cThe Relationship between Church Marketing and Church Growth: Evidence from Ghana\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .

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GJMBR Volume 13 Issue E10
Pg. 9- 16
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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January 6, 2014

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This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between ‘church promotion’ and church attendance growth although regression results show that among all the variables considered in the study, it is ‘Radio PR’ that plays a major role in influencing the growth of churches in Ghana. The study concludes that ‘Radio PR tool’ has been the most effective tool influencing church attendance growth in Ghana.

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The Relationship between Church Marketing and Church Growth: Evidence from Ghana

Sarpong Appiah
Sarpong Appiah
Dr. Gabriel Dwomoh
Dr. Gabriel Dwomoh
Mrs. Lydia Asare Kyire
Mrs. Lydia Asare Kyire

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