The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies

1
Ebrahim Mohammed Al-Matari
Ebrahim Mohammed Al-Matari
2
Mohammed Saad Alawni
Mohammed Saad Alawni
3
Rushami Zien Yusoff
Rushami Zien Yusoff
4
Abdullah Kaid Al-Swidi
Abdullah Kaid Al-Swidi
1 Universiti Utara Malaysia

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This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end.

Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Ebrahim Mohammed Al-Matari. 2015. \u201cThe Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8): .

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GJMBR Volume 14 Issue E8
Pg. 41- 48
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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February 2, 2015

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This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end.

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The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies

Mohammed Saad Alawni
Mohammed Saad Alawni
Rushami Zien Yusoff
Rushami Zien Yusoff
Abdullah Kaid Al-Swidi
Abdullah Kaid Al-Swidi
Ebrahim Mohammed Al-Matari
Ebrahim Mohammed Al-Matari Universiti Utara Malaysia

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