The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies

The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies

Ebrahim Mohammed Al-Matari

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Mohammed Saad Alawni

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Rushami Zien Yusoff

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Abdullah Kaid Al-Swidi

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Northern University of Malaysia

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Abstract

This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship between independence variables and dependent variable. The results of this study revealed a positive and significant association between information and communications technology and customer loyalty. In the same path, prior experience was found to have a positive and significant connection with customer loyalty. Finally, this study provides limitations and suggestion for future studies towards the end.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ebrahim Mohammed Al-Matari. 2015. \u201cThe Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E8).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Customer Loyalty health insurance provides in saudi arabia information and communications technology prior experience

Submission ReceivedDecember 15, 2013
Peer Review Double Blind
Handling Editor
Accepted December 31, 2013
Published January 15, 2014

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v1.2

Issue date

February 2, 2015

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Article Matrices

Total Score: 104

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Mohammed Saad Alawni, Rushami Zien Yusoff, Abdullah Kaid Al-Swidi, Ebrahim Mohammed Al-Matari (PhD/Dr. count: 0)

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Publish Date: 2015 02, Mon

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Total Views: 4487

Total Downloads: 2239

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