The Review of Alibabaas Online Business Marketing Strategies which Navigate them to Present Success

Merveen Tan Hunn Li; Rashad Yazdanifard

The Review of Alibabaas Online Business Marketing Strategies which Navigate them to Present Success

Merveen Tan Hunn Li * §

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Rashad Yazdanifard ‡

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§ Help College of Arts and Technology

‡ Limkokwing University of Creativity Technology

The Review of Alibabaas Online Business Marketing Strategies which Navigate them to Present Success

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Abstract

Alibaba has become the largest online and mobile commerce company in the world in just a few years and barely anyone expected it to be so successful. It has provided numerous business opportunities for small and medium enterprises to leverage the innovative technology to compete more efficiently domestically and globally. This study does not attempt to describe Alibaba as a perfect business; rather it discuss the marketing strategies, promotion, distribution channels and some important lessons that were carried out by Jack Ma to achieve success in this complex world of online trading. In this literature review, we examine a few key factors of Alibaba’s success such as its specific marketing strategies, various challenges, its strong branding image, superior customer value proposition, better shopping experience, huge sales volume and economies of scale.

References

26 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Merveen Tan Hunn Li, Rashad Yazdanifard. 2014. "The Review of Alibabaas Online Business Marketing Strategies which Navigate them to Present Success". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

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GJMBR Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

B2B e-commerce Entrepreneurship Leadership strategies

Classification

GJMBR-E Classification JEL Code: M19

Submission ReceivedDecember 16, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 17, 2014

Language

English

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Article Matrices

Total Score: 102

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Rashad Yazdanifard, Merveen Tan Hunn Li (PhD/Dr. count: 0)

View Count (all-time): 337

Total Views (Real + Logic): 1138

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Publish Date: 2014 01, Wed

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Total Downloads: 88

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