The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

Ooi Jin

The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

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The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

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Abstract

This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the most suitable branding techniques for their brand that would serve the customers’ interests.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ooi Jin. 2015. "The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E6).

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GJMBR Volume 15 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: D18

M37

Submission ReceivedFebruary 3, 2015
Peer Review Double Blind
Handling Editor
Accepted February 28, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

July 13, 2015

Language

English

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Article Matrices

Total Score: 154

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: Ooi Jin, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 276

Total Views (Real + Logic): 1314

Total Downloads (simulated): 115

Publish Date: 2015 03, Sun

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Total Downloads: 115

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