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This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the most suitable branding techniques for their brand that would serve the customersโ interests.
Ooi Jin, Rashad Yazdanifard. 2015. "The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 26 (E6)).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 107
Country: Malaysia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Ooi Jin, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)
View Count (all-time): 336
Total Views (Real + Logic): 1342
Total Downloads (simulated): 118
Publish Date: 2015 06, Mon
Monthly Totals (Real + Logic):
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