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The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

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The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

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Abstract

This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the most suitable branding techniques for their brand that would serve the customersโ€™ interests.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ooi Jin, Rashad Yazdanifard. 2015. "The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 26 (E6)).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: D18
M37
Version of record
v1.2

Issue date
June 15, 2015

Language
English
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The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior

Ooi Jin
Ooi Jin