Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards the sales promotion strategies, marketers need to identify the most suitable sales promotion strategy to be implemented in their products (i.e.: monetary or non-monetary sales promotion strategies) in order to increase the number of consumers; purchasing behaviors and avoid any potential negative perception. This article has revealed that besides serving as a short-term profit marketing strategy, sales promotion has the potential in helping the marketers to achieve long-term profits through influencing the consumer’s self-perception and self-satisfaction and in the development of loyal customers.
Wong Ai Jean. 2015. \u201cThe Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 107
Country: Malaysia
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Wong Ai Jean, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)
View Count (all-time): 140
Total Views (Real + Logic): 4191
Total Downloads (simulated): 2227
Publish Date: 2015 06, Mon
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Neural Networks and Rules-based Systems used to Find Rational and
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As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards the sales promotion strategies, marketers need to identify the most suitable sales promotion strategy to be implemented in their products (i.e.: monetary or non-monetary sales promotion strategies) in order to increase the number of consumers; purchasing behaviors and avoid any potential negative perception. This article has revealed that besides serving as a short-term profit marketing strategy, sales promotion has the potential in helping the marketers to achieve long-term profits through influencing the consumer’s self-perception and self-satisfaction and in the development of loyal customers.
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