The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product

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Wong Ai Jean
Wong Ai Jean
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Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard
1 Help College Of Arts And Technology

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GJMBR Volume 15 Issue E5

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As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards the sales promotion strategies, marketers need to identify the most suitable sales promotion strategy to be implemented in their products (i.e.: monetary or non-monetary sales promotion strategies) in order to increase the number of consumers; purchasing behaviors and avoid any potential negative perception. This article has revealed that besides serving as a short-term profit marketing strategy, sales promotion has the potential in helping the marketers to achieve long-term profits through influencing the consumer’s self-perception and self-satisfaction and in the development of loyal customers.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Wong Ai Jean. 2015. \u201cThe Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5): .

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Issue Cover
GJMBR Volume 15 Issue E5
Pg. 33- 37
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: D12
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v1.2

Issue date

June 1, 2015

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English

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As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards the sales promotion strategies, marketers need to identify the most suitable sales promotion strategy to be implemented in their products (i.e.: monetary or non-monetary sales promotion strategies) in order to increase the number of consumers; purchasing behaviors and avoid any potential negative perception. This article has revealed that besides serving as a short-term profit marketing strategy, sales promotion has the potential in helping the marketers to achieve long-term profits through influencing the consumer’s self-perception and self-satisfaction and in the development of loyal customers.

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The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product

Wong Ai Jean
Wong Ai Jean Help College Of Arts And Technology
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard

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