The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

Article ID

013O8

The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

Ow Wen Han HELP College of Arts & Technology

Dr. Rashad Yazdanifard

DOI

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Abstract

This paper intends to appraise and understand celebrity advertising and its effectiveness. By deeply examining and addressing the components of celebrity advertising, the advantages and disadvantages associated with it, and the elements of successful and unsuccessful implementations, it will be clear that with a compelling and logical celebrity-brand fit, the application of celebrities as brand advocates can be used to a company’s competitive advantage.

The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

Authors

Ow Wen Han HELP College of Arts & Technology

Dr. Rashad Yazdanifard

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References

How to Cite

Ow Wen Han. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E4): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 15 Issue E4
Pg. 23- 29

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Classification

GJMBR-E Classification: JEL Code: M37

Submission Received February 8, 2015
Accepted March 1, 2015
Published March 15, 2015

Keywords

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ow Wen Han, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 124

Total Views (Real + Logic): 4305

Total Downloads (simulated): 2091

Publish Date: 2015 05, Sat

Monthly Totals (Real + Logic):

Month 1: 51 views
Month 2: 42 views
Month 3: 50 views
Month 4: 32 views
Month 5: 35 views
Month 6: 32 views
Month 7: 34 views
Month 8: 31 views
Month 9: 53 views
Month 10: 36 views
Month 11: 47 views
Month 12: 28 views
Month 13: 33 views
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Month 15: 11 views
Month 16: 35 views
Month 17: 25 views
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Month 20: 39 views
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Month 23: 34 views
Month 24: 46 views
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Month 32: 25 views
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Month 126: 20 views
Month 127: 18 views
Month 128: 37 views
Month 129: 34 views
Month 130: 32 views
Month 131: 40 views

Total Views: 4305

Total Downloads: 2091

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