The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior

Ow Wen Han

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Dr. Rashad Yazdanifard

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1 HELP College of Arts & Technology

GJMBR Volume 15 Issue E4

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The Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior Banner

This paper intends to appraise and understand celebrity advertising and its effectiveness. By deeply examining and addressing the components of celebrity advertising, the advantages and disadvantages associated with it, and the elements of successful and unsuccessful implementations, it will be clear that with a compelling and logical celebrity-brand fit, the application of celebrities as brand advocates can be used to a company’s competitive advantage.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Ow Wen Han. 2015. \u201cThe Review of the Effectiveness of Celebrity Advertising that Influence Consumeras Perception and Buying Behavior\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E4): .

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GJMBR Volume 15 Issue E4
Pg. 23- 29

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M37

Submission ReceivedFebruary 8, 2015
RevisedFebruary 8, 2015
Peer Review Double Blind
Handling Editor
Accepted March 1, 2015
Published March 15, 2015

Version of record

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Issue date

May 2, 2015

Language

English

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Total Score: 107

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ow Wen Han, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 150

Total Views (Real + Logic): 4356

Total Downloads (simulated): 2278

Publish Date: 2015 05, Sat

Monthly Totals (Real + Logic):

Month 1: 51 views
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Total Views: 4356

Total Downloads: 2278

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