The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

1
Ooi Jin
Ooi Jin
2
Jin Ooi
Jin Ooi
3
Rashad Yazdanifard
Rashad Yazdanifard
1 Help University Of Arts And Technology

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GJMBR Volume 15 Issue E8

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This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers’ attention. It will also highlight how AREM will attract possible prospects that will be beneficial for companies that need to grow in the market share. Aside from that, it also reflects the evolution of Virtual Reality to Augmented Reality, which has been further altered by marketers to Augmented Reality Experiential Marketing as an essential tool to sustain business in this current era.

15 Cites in Articles

References

  1. D Sung (2011). The history of augmented reality.
  2. M Russell (2012). 11 Amazing Augmented Reality Ads.
  3. D Cassella (2009). What Is Augmented Reality (AR): Augmented Reality Defined, IPhone Augmented reality Apps, Games and More.
  4. J Peddie (2013). About the Authors.
  5. V Mckalin (2015). Augmented Reality vs. Virtual Reality: What are the differences and similarities? Retrieved.
  6. S Ghosh (2014). Jaguar Land Rover uses augmented reality to showcase Discovery Sport.
  7. C O'brien Ray-Ban Uses Augmented Reality For Their Virtual Mirror Retrieved from.
  8. S Lepitak (2014). Pepsi Max 'Time Tunnel' augmented reality stunt surprises London Bridge commuters.
  9. W Todd (2011). Tiny Rihanna Sings in Nivea Augmented Reality Ap.
  10. M Don (2011). Hundreds of mall-goers are mesmerized as projected images of the world of National Geographic are brought to life right before their eyes.
  11. A Smith (2010). 5 Benefits of Augmented Reality Marketing.
  12. L Percy,) What Drives Effective MARKETING COMMUNICATION STRATEGY.
  13. G Devault Customer brand attitude.
  14. C Beesley (2010). Seven Second Marketing:.
  15. M Ryan (2013). Here's how augmented reality is going to rock your world.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Ooi Jin. 2015. \u201cThe Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8): .

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Issue Cover
GJMBR Volume 15 Issue E8
Pg. 13- 17
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M31
Version of record

v1.2

Issue date

September 21, 2015

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

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This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers’ attention. It will also highlight how AREM will attract possible prospects that will be beneficial for companies that need to grow in the market share. Aside from that, it also reflects the evolution of Virtual Reality to Augmented Reality, which has been further altered by marketers to Augmented Reality Experiential Marketing as an essential tool to sustain business in this current era.

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The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

Jin Ooi
Jin Ooi
Rashad Yazdanifard
Rashad Yazdanifard

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