The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

Jin Ooi; Dr. Rashad Yazdanifard

The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

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The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement

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Abstract

This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers’ attention. It will also highlight how AREM will attract possible prospects that will be beneficial for companies that need to grow in the market share. Aside from that, it also reflects the evolution of Virtual Reality to Augmented Reality, which has been further altered by marketers to Augmented Reality Experiential Marketing as an essential tool to sustain business in this current era.

References

15 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jin Ooi, Dr. Rashad Yazdanifard. 2015. "The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E8).

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GJMBR Volume 15 Issue E8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 13, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

September 21, 2015

Language

English

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Article Matrices

Total Score: 149

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: Jin Ooi, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 294

Total Views (Real + Logic): 1608

Total Downloads (simulated): 137

Publish Date: 2015 03, Sun

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Total Views: 1.6K

Total Downloads: 137

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