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The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision

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The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision

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Abstract

Advertisement is one of the common marketing strategy tools which can help to influence customer buying decision and perception towards the particular brand. Thus, online business is getting more and more popular in contemporary times due to the technology advanced which lead to the business market became more competitive now. Marketers use various techniques of online advertisement to get the attention from online customers in order to compete in the market. In this essay will describe the effectiveness of online advertisement techniques and the perception of customer that influence their buying decision.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Tan Li Hsuan, Rashad Yazdanifard. 2014. "The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue 14 (E2)).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: C44
C61
Version of record
v1.2

Issue date
April 23, 2014

Language
English
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The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision

Tan Hsuan
Tan Hsuan Help College of Arts and Technology
Rashad Yazdanifard
Rashad Yazdanifard <p>Limkokwing University of Creativity Technology</p>