The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

Khoo Swee Lyn; Dr. Rashad Yazdanifard

The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

Khoo Swee Lyn * §

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Dr. Rashad Yazdanifard

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§ HELP College of Arts & Technology

The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market

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Abstract

This paper examine areas of customer feedback, customer satisfaction, brand experience and brand loyalty in order to determine the significance of customers in terms of the areas mentioned above towards the success of companies to remain relevant, sustainable and competitive in the market. The findings were that there is a strong correlation between customer feedback, customer satisfaction, brand experience and brand loyalty and the performance of a company that may have a profound impact towards the success of firms.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Khoo Swee Lyn, Dr. Rashad Yazdanifard. 2014. "The Review of The Significant Role of Customers Towards the Success of Companies to Remain Relevant, Sustainable and Competitive in the Market". Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 14 (GJHSS Volume 14 Issue E7).

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GJHSS Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

brand experience Brand Loyalty customer feedback Customer`s satisfaction Marketing relationship between customers and companies

Classification

GJHSS-E Classification FOR Code: 150599

Submission ReceivedDecember 6, 2013
Peer Review Double Blind
Handling Editor
Accepted January 1, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 6, 2014

Language

English

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Khoo Swee Lyn, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 314

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Publish Date: 2014 01, Wed

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Total Downloads: 103

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