The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior

Ken Fong; Rashad Yazdanifard

The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior

Ken Fong * §

Contact

Rashad Yazdanifard

Contact

Southern New Hampshire University

The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior

Article Fingerprint

ReserarchID

MBRH425R

The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

The internet has developed into a new distribution channel and online trading is increasing rapidly in a decade. This has created a need for us to understand how the consumer perceives online purchases.Online marketing techniques are the art and science of selling products or services over digital networks, such as the Internet and cellular phone networks. Internet in the consumer decision-making process ensures that marketer to make greater use of this tool, while consumers are changing or challenging traditional pattern of supply of the commercial websites.

References

26 Cites in Article

Reference Format

J Amdt (1967). Role of product-related conversations in the diffusion of a new product.
Elliot Aronson,Timothy (2012). Elliot Aronson..
S Arslan,F Durlu-Ozkaya (2012). Societal Innovation for Global Growth. A Type of Marketing in Innovation.
Mauro Bampo,Micheal (2008). The Effect of the social structure of Digital Networks on Viral Marketing Performance.
C Castronovo,L Huang (2012). Social media in an alternative marketing communication model.
J Chen (2011). Guerrilla Marketing.
R Connolly,F Bannister (2007). Consumer Trust in Electronic Commerce.
A De Vany,D Walls (1999). Exploring the value of online product reviews in forecasting sales.
A Fagerstorm,G Ghinea (2011). On the motivating of price and online recommendations at the point of online purchase.
Rick Ferguson (2008). Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing.
B Hallisy (2006). Tactics and Strategies for Creating Effective E-mail Marketing Campaigns.
C Hatch (2005). When should you try guerrilla marketing.
Oliver Hinz,Christian Schulze (2013). New Product Adoption in Social Networks.
D Mayzlin,J Chevalier (2006). The effect of word of mouth on sales: Online book reviews.
Thomas Novak,L Donna,Yiu-Fai Hoffman,Yung (2000). Measuring the customer experience in online environments: A structural modeling approach.
Thomas Novak,Donna Hoffman,Adam Duhachek (2003). The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences.
A Omar,D Lindsey,K Dimitrios (2009). Guerrilla Marketing Technique Effectiveness: A Quantitative Experiment.
C Oppenheim (2006). Evaluation of website for B2C e-commerce.
Joseph Phelps,Regina Lewis,Lynne Mobilio,David Perry,Niranjan Raman (2004). Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email.
Lance Porter,Guy Golan (2006). From subservient chickens to brawny men: a comparison of viral advertising to television advertising.
S Senecal,J Nantel (2004). The influence of online product recommendations on consumer online choices.
Linda Trevino,Jane Webster (1992). Flow in Computer-Mediated Communication.
A Tsang,G Prendergast (2009). Is a star worth a thousand words.
C Wang,P Zhang,R Choi,M D'eredita (2002). Understanding Consumers Attitude Toward Advertising.
Duncan Watts,Peter Dodds (2007). Influentials, Networks, and Public Opinion Formation.
M Trusv,R Bucklin,K Pauwels (2009). Effect of word-of-mouth versus traditional marketing.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ken Fong, Rashad Yazdanifard. 2014. "The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E2).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 14 Issue E2

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

consumer perceives digital network online marketing techniques online purchase

Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 7, 2013
Peer Review Double Blind
Handling Editor
Accepted January 5, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

June 17, 2014

Language

English

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 149

Country: Malaysia

Subject: Global Journal of Management and Business Research

Authors: Ken Fong, Rashad Yazdanifard (PhD/Dr. count: 0)

View Count (all-time): 297

Total Views (Real + Logic): 1780

Total Downloads (simulated): 93

Publish Date: 2014 01, Wed

Monthly Totals (Real + Logic):

Month 1: 35 views
Month 2: 38 views
Month 3: 33 views
Month 4: 45 views
Month 5: 27 views
Month 6: 42 views
Month 7: 57 views
Month 8: 26 views
Month 9: 26 views
Month 10: 32 views
Month 11: 40 views
Month 12: 18 views
Month 13: 33 views
Month 14: 33 views
Month 15: 25 views
Month 16: 16 views
Month 17: 31 views
Month 18: 34 views
Month 19: 37 views
Month 20: 27 views
Month 21: 35 views
Month 22: 34 views
Month 23: 18 views
Month 24: 24 views
Month 25: 24 views
Month 26: 28 views
Month 27: 44 views
Month 28: 20 views
Month 29: 40 views
Month 30: 38 views
Month 31: 31 views
Month 32: 24 views
Month 33: 39 views
Month 34: 34 views
Month 35: 23 views
Month 36: 34 views
Month 37: 26 views
Month 38: 21 views
Month 39: 24 views
Month 40: 18 views
Month 41: 36 views
Month 42: 36 views
Month 43: 14 views
Month 44: 29 views
Month 45: 24 views
Month 46: 24 views
Month 47: 34 views
Month 48: 33 views
Month 49: 19 views
Month 50: 31 views
Month 51: 46 views
Month 52: 19 views
Month 53: 41 views
Month 54: 26 views
Month 55: 45 views
Month 56: 28 views
Month 57: 31 views
Month 58: 31 views
Month 59: 29 views
Month 60: 42 views
Month 61: 29 views
Month 62: 32 views
Month 63: 22 views
Month 64: 32 views
Month 65: 25 views
Month 66: 37 views
Month 67: 48 views
Month 68: 16 views
Month 69: 23 views
Month 70: 44 views
Month 71: 41 views
Month 72: 28 views
Month 73: 37 views
Month 74: 43 views
Month 75: 41 views
Month 76: 47 views
Month 77: 19 views
Month 78: 49 views
Month 79: 38 views
Month 80: 24 views
Month 81: 16 views
Month 82: 34 views
Month 83: 34 views
Month 84: 25 views
Month 85: 27 views
Month 86: 36 views
Month 87: 33 views
Month 88: 19 views
Month 89: 25 views
Month 90: 50 views
Month 91: 28 views
Month 92: 42 views
Month 93: 20 views
Month 94: 25 views
Month 95: 35 views
Month 96: 37 views
Month 97: 44 views
Month 98: 21 views
Month 99: 22 views
Month 100: 29 views
Month 101: 17 views
Month 102: 28 views
Month 103: 15 views
Month 104: 21 views
Month 105: 16 views
Month 106: 29 views
Month 107: 41 views
Month 108: 18 views
Month 109: 22 views
Month 110: 24 views
Month 111: 29 views
Month 112: 39 views
Month 113: 40 views
Month 114: 37 views
Month 115: 30 views
Month 116: 31 views
Month 117: 27 views
Month 118: 28 views
Month 119: 27 views
Month 120: 27 views
Month 121: 31 views
Month 122: 23 views
Month 123: 30 views
Month 124: 40 views
Month 125: 20 views
Month 126: 25 views
Month 127: 29 views
Month 128: 27 views
Month 129: 32 views
Month 130: 43 views
Month 131: 28 views
Month 132: 24 views
Month 133: 42 views
Month 134: 31 views
Month 135: 31 views
Month 136: 30 views
Month 137: 24 views
Month 138: 41 views
Month 139: 44 views
Month 140: 19 views
Month 141: 58 views
Month 142: 44 views
Month 143: 49 views
Month 144: 41 views
Month 145: 31 views
Month 146: 38 views
Month 147: 11 views
Month 148: 37 views
Month 149: 48 views
Month 150: 53 views
Month 151: 60 views
Month 152: 33 views
Month 153: 39 views

Total Views: 1.8K

Total Downloads: 93

All Trends