The Role of Leadership in Implementing Digital Transformation in Traditional Brazilian Companies

1
Wendell Maurício de Lima Queiroz
Wendell Maurício de Lima Queiroz
2
José Gaspar Nayme Novelli
José Gaspar Nayme Novelli

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The text deals with the challenge of managers in performing digital transformation in medium and large companies, born and successful in the context of the analog world. Digital Transformation (DIGITAL TRANSFORMATION) has started to take on strategic contours, no longer being solely linked to modernization and adaptation but becoming a matter of vital strategic positioning for various types and formats of organizations. This process is being driven thanks to the high availability of internet access, the capacity to process and store information, the connection of people in the online world, and the new ways of communicating and relating among people. At the center of this journey is the leader, more specifically the c-level and directors, who have the role of leading this movement in their organizations and with their followers, partners, shareholders, and society. To this end, we developed a model of categories and subcategories of competencies necessary for the implementation of DIGITAL TRANSFORMATION in traditional organizations of medium and large size in Brasilia, Brazil. The research used coding techniques extracted from the NVIVO 11 application as a data analysis strategy, with the objective of finding patterns in the collected data.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Wendell Maurício de Lima Queiroz. 2026. \u201cThe Role of Leadership in Implementing Digital Transformation in Traditional Brazilian Companies\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 23 (GJMBR Volume 23 Issue A3): .

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Leadership in Digital Transformation and Brazilian Companies.
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: LCC: HD58.8 .R652 2023
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v1.2

Issue date

April 18, 2023

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English

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The text deals with the challenge of managers in performing digital transformation in medium and large companies, born and successful in the context of the analog world. Digital Transformation (DIGITAL TRANSFORMATION) has started to take on strategic contours, no longer being solely linked to modernization and adaptation but becoming a matter of vital strategic positioning for various types and formats of organizations. This process is being driven thanks to the high availability of internet access, the capacity to process and store information, the connection of people in the online world, and the new ways of communicating and relating among people. At the center of this journey is the leader, more specifically the c-level and directors, who have the role of leading this movement in their organizations and with their followers, partners, shareholders, and society. To this end, we developed a model of categories and subcategories of competencies necessary for the implementation of DIGITAL TRANSFORMATION in traditional organizations of medium and large size in Brasilia, Brazil. The research used coding techniques extracted from the NVIVO 11 application as a data analysis strategy, with the objective of finding patterns in the collected data.

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The Role of Leadership in Implementing Digital Transformation in Traditional Brazilian Companies

Wendell Maurício de Lima Queiroz
Wendell Maurício de Lima Queiroz
José Gaspar Nayme Novelli
José Gaspar Nayme Novelli

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