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Abstracts -Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the
mehrdad_alipour. 1970. \u201cThe role of service marketing mix and its impact on marketing audit in engineering and technical service corporations\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A6): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 107
Country: Unknown
Subject: Global Journal of Management and Business Research - A: Administration & Management
Authors: Dr. Mehrdad Alipour, Elham Darabi (PhD/Dr. count: 1)
View Count (all-time): 143
Total Views (Real + Logic): 20448
Total Downloads (simulated): 11077
Publish Date: 1970 01, Thu
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Abstracts -Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the
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