The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

Dr. Mehrdad Alipour

The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

Dr. Mehrdad Alipour * §

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§ Islamic Azad University

The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations

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Abstract

Abstracts -Nowadays, the service dynamic environment is considered as a main point in effective marketing. Although, conducting efficient operation is still significant, it is not sufficient for success. It’s essential to design service products based on customers needs, pricing programmatically, distributing in the suitable ways and introducing to customers actively. The new competitors in markets have focused their services on the especial parts of market in line the prices, communicative efforts and service delivery. But they have not tried to consider all the people needs. Generally, the service organizations are different from manufacturing occupations in many cases. Also, a various way is needed to plan and execute marketing strategies. So, the

References

19 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Mehrdad Alipour. 1970. "The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A6).

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GJMBR Volume 11 Issue A6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR A Classification FOR Code: 150306 JEL Code: L25

Submission ReceivedFebruary 5, 2011
Peer Review Double Blind
Handling Editor
Accepted March 7, 2011
Published March 17, 2011

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 154

Country: Unknown

Subject: Global Journal of Management and Business Research

Authors: Dr. Mehrdad Alipour, Elham Darabi (PhD/Dr. count: 1)

View Count (all-time): 229

Total Views (Real + Logic): 5081

Total Downloads (simulated): 303

Publish Date: 2011 03, Thu

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Total Views: 5.1K

Total Downloads: 303

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