THE ROLE OF SERVICE MARKETING MIX AND SHIP SERVICE QUALITY TOWARDS PERCEIVED VALUE AND ITS IMPACT TO SHIP PASSENGERaS SATISFACTION IN INDONESIA

Dr. HM Thamrin

THE ROLE OF SERVICE MARKETING MIX AND SHIP SERVICE QUALITY TOWARDS PERCEIVED VALUE AND ITS IMPACT TO SHIP PASSENGERaS SATISFACTION IN INDONESIA

Dr. HM Thamrin * §

Contact

§ UNIVERSITAS MUHAMMADIYAH TANGERANG (UMT).

THE ROLE OF SERVICE MARKETING MIX AND SHIP SERVICE QUALITY TOWARDS PERCEIVED VALUE AND ITS IMPACT TO SHIP PASSENGERaS SATISFACTION IN INDONESIA

Article Fingerprint

ReserarchID

MBRQ8AMZ

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant

Abstract

The purpose of this research is to analyze the implementation of service marketing mix, service quality, perceived value and ship passenger’s satisfaction.. The observed unit in this research is ship’s passenger in Indonesia. The research showed that; (1) service marketing mix daesn’t have partially affects perceived value,(2) service quality on ships partially affects perceived value, (3) service marketing mix and service quality on ships simultaneously affects perceived value, (4) service marketing mix partially affects passenger’s satisfaction, (5) quality on ships partially affects passenger’s satisfaction, (6) service marketing mix and service quality on ships simultaneously affects passenger’s satisfaction, and (7) perceived value affects passenger’s satisfaction.

References

21 Cites in Article

Reference Format

L Gronholdt,A Martensen,K Kristen (2000). The relationship between customer satisfaction and loyalty: Cross-industry differences.
J Hawkins (2001). Quality shipping in the Asia Pacific Region.
Green Award (2004). Unknown Title.
Jeff Hawkins (2001). Quality Shipping in the Asia Pacific Region.
Vivian Forbes (2010). Maritime security and sea lanes of communication.
T Keiningham,B Cooil,T Andreassen,L Aksoy,Longitudinal (2007). Examination of Net Promoter and Firm Revenue Growth.
K Philip,Marketing Management (2000). Marketing Management : Analysis, Planning, Implementation and Control, Philip Kotler, Ninth International Edition, Prentice Hall, 1996, ISBN O-13-261363-8.
Prakashraj Kumavat (2009). A Book Review On Principles Of Marketing Management 14Th Edition By Philip Kotler And Gary Armstrong.
Christopher Lovelock,Evert Gummesson (2000). Whither Services Marketing?.
Mc Dougall,& Levesque (2000). Unknown Title.
A Parasuraman,D Grewel (2000). The Impact of technology on The Quality Value Loyalty Chain : A Reaserch Agend.
A Parasuraman,C Colby (2001). lecnno : Ready, Marketing.
Adrian Palmer,Sharon Ponsonby (2002). The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective.
James Petrick (2001). Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service.
James Petrick (2002). Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service.
J Petrick (2004). The rule of quality, Value and Satisfaction in Predicting Cruis Passengers behavioral Intetions.
J Sweeney,G Soutar (2001). Consumer perceived value: the development of a multiple item scale.
L Tam Jackie (2004). Customer Satisfaction, Service Quality and Perseived Value an Integrated Model.
V Thai (2004). Service Quality in Maritime Transport: Conceptual Model and Empirical. Evidence.
Valarie Zeithaml,Mary Bitner,Dwayne Gremler (2009). Services Marketing Strategy.
K Robert,Varkie,R Brodie (2003). Measuring The Quality of Relation Ship in Consumer Service : an Empirial Study.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. HM Thamrin. 1970. "THE ROLE OF SERVICE MARKETING MIX AND SHIP SERVICE QUALITY TOWARDS PERCEIVED VALUE AND ITS IMPACT TO SHIP PASSENGERaS SATISFACTION IN INDONESIA". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A3).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 12 Issue A3

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

perceived value and ship passenger’s satisfaction Service marketing mix ship service quality

Classification

GJMBR-A Classification FOR Code: 150501

150505 JEL Code M31

L85

Submission ReceivedJanuary 3, 2012
Peer Review Double Blind
Handling Editor
Accepted January 30, 2012
Published February 10, 2012

Version of record

v1.2

Language

English

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Score: 153

Country: Indonesia

Subject: Global Journal of Management and Business Research

Authors: Dr. HM Thamrin (PhD/Dr. count: 1)

View Count (all-time): 250

Total Views (Real + Logic): 7605

Total Downloads (simulated): 471

Publish Date: 2012 02, Fri

Monthly Totals (Real + Logic):

Month 1: 41 views
Month 2: 55 views
Month 3: 45 views
Month 4: 25 views
Month 5: 49 views
Month 6: 51 views
Month 7: 38 views
Month 8: 31 views
Month 9: 50 views
Month 10: 51 views
Month 11: 30 views
Month 12: 34 views
Month 13: 22 views
Month 14: 31 views
Month 15: 19 views
Month 16: 25 views
Month 17: 21 views
Month 18: 38 views
Month 19: 22 views
Month 20: 31 views
Month 21: 38 views
Month 22: 26 views
Month 23: 34 views
Month 24: 24 views
Month 25: 26 views
Month 26: 29 views
Month 27: 29 views
Month 28: 28 views
Month 29: 35 views
Month 30: 39 views
Month 31: 41 views
Month 32: 14 views
Month 33: 18 views
Month 34: 47 views
Month 35: 26 views
Month 36: 32 views
Month 37: 43 views
Month 38: 19 views
Month 39: 37 views
Month 40: 25 views
Month 41: 37 views
Month 42: 31 views
Month 43: 37 views
Month 44: 31 views
Month 45: 41 views
Month 46: 29 views
Month 47: 26 views
Month 48: 26 views
Month 49: 39 views
Month 50: 37 views
Month 51: 36 views
Month 52: 22 views
Month 53: 35 views
Month 54: 27 views
Month 55: 28 views
Month 56: 28 views
Month 57: 28 views
Month 58: 40 views
Month 59: 36 views
Month 60: 34 views
Month 61: 29 views
Month 62: 42 views
Month 63: 31 views
Month 64: 31 views
Month 65: 28 views
Month 66: 29 views
Month 67: 24 views
Month 68: 26 views
Month 69: 43 views
Month 70: 27 views
Month 71: 41 views
Month 72: 31 views
Month 73: 22 views
Month 74: 29 views
Month 75: 22 views
Month 76: 23 views
Month 77: 29 views
Month 78: 29 views
Month 79: 45 views
Month 80: 37 views
Month 81: 21 views
Month 82: 22 views
Month 83: 29 views
Month 84: 22 views
Month 85: 33 views
Month 86: 31 views
Month 87: 32 views
Month 88: 46 views
Month 89: 16 views
Month 90: 40 views
Month 91: 36 views
Month 92: 40 views
Month 93: 18 views
Month 94: 36 views
Month 95: 29 views
Month 96: 32 views
Month 97: 17 views
Month 98: 15 views
Month 99: 22 views
Month 100: 39 views
Month 101: 41 views
Month 102: 36 views
Month 103: 23 views
Month 104: 34 views
Month 105: 25 views
Month 106: 29 views
Month 107: 31 views
Month 108: 33 views
Month 109: 14 views
Month 110: 37 views
Month 111: 33 views
Month 112: 27 views
Month 113: 35 views
Month 114: 32 views
Month 115: 22 views
Month 116: 27 views
Month 117: 23 views
Month 118: 14 views
Month 119: 22 views
Month 120: 29 views
Month 121: 24 views
Month 122: 35 views
Month 123: 40 views
Month 124: 32 views
Month 125: 29 views
Month 126: 31 views
Month 127: 35 views
Month 128: 31 views
Month 129: 31 views
Month 130: 26 views
Month 131: 27 views
Month 132: 32 views
Month 133: 27 views
Month 134: 19 views
Month 135: 33 views
Month 136: 27 views
Month 137: 21 views
Month 138: 37 views
Month 139: 32 views
Month 140: 36 views
Month 141: 41 views
Month 142: 46 views
Month 143: 33 views
Month 144: 27 views
Month 145: 34 views
Month 146: 16 views
Month 147: 44 views
Month 148: 29 views
Month 149: 47 views
Month 150: 21 views
Month 151: 42 views
Month 152: 26 views
Month 153: 26 views
Month 154: 28 views
Month 155: 22 views
Month 156: 17 views
Month 157: 28 views
Month 158: 25 views
Month 159: 20 views
Month 160: 41 views
Month 161: 43 views
Month 162: 28 views
Month 163: 27 views
Month 164: 28 views
Month 165: 33 views
Month 166: 28 views
Month 167: 27 views
Month 168: 34 views
Month 169: 43 views
Month 170: 36 views
Month 171: 27 views
Month 172: 30 views
Month 173: 29 views
Month 174: 48 views
Month 175: 52 views
Month 176: 32 views

Total Views: 7.6K

Total Downloads: 471

All Trends