The Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication

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Shum Su Kei
Shum Su Kei
2
Rashad Yazdanifard
Rashad Yazdanifard
1 HELP College of Art and Technology

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Along with the rapid globalization of the era, the public is increasingly paying attention to intercultural communication as an important component to success, both in life and in work. It is general knowledge that human beings cannot live without communication and due to the influence of globalization; communication is no longer confined solely to a community and nationwide level but also on an international scale. Thus, intercultural communication is now more important than it ever was for enterprises. Yet the effective intercultural communication needed for the aforementioned success is difficult to achieve. This paper will discuss the obstacles that a manager should overcome in order to achieve intercultural communication.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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Shum Su Kei. 2015. \u201cThe Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A4): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: M10
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v1.2

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May 9, 2015

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Along with the rapid globalization of the era, the public is increasingly paying attention to intercultural communication as an important component to success, both in life and in work. It is general knowledge that human beings cannot live without communication and due to the influence of globalization; communication is no longer confined solely to a community and nationwide level but also on an international scale. Thus, intercultural communication is now more important than it ever was for enterprises. Yet the effective intercultural communication needed for the aforementioned success is difficult to achieve. This paper will discuss the obstacles that a manager should overcome in order to achieve intercultural communication.

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The Significance of Intercultural Communication for Businesses and the Obstacles that Managers should Overcome in Achieving Effective Intercultural Communication

Shum Su Kei
Shum Su Kei HELP College of Art and Technology
Rashad Yazdanifard
Rashad Yazdanifard

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