The Study of the Brand Building Strategies in the Oil Industry and Related Industries
Employing branding strategies in the oil industry and the related industries helps Iran’s oil industry to be better identified and creates a positive image of the industry inside the country and abroad. It will increase domestic and foreign investment through building a global brand and gaining the confidence of the customers and investors. Global brand of the oil industry will lead to economic boom in the mid-term and ensure security, economic prosperity and welfare provision of our country (Iran) in the long-term. The study was aimed to identify brand building approaches in the oil industry and the related industries. It is a descriptive exploratory research in which a questionnaire was used to collect data. Its validity was confirmed by the experts and scholars and its reliability was approved (0.877) by Cronbach’s alpha reliability determination. The data was analyzed by SPSS software version 19 using descriptive and inferential statistics. Based on the research findings and findings from the research literature, factors such as strategic brand management, legal protection, proper distribution channels, innovation and expert human resources, play a significant role in building and strengthening a brand in oil industry and related industries and lead to the active participation of the industry in global markets through creating value added and offering competitive advantage. Furthermore, according to the results of this research, strategic brand management is the most important branding policy in the oil industry in private sector. Yet, in public sector, legal protection is the most important policy to strengthen and promote the brand of the oil industry and related industries.
